Category Archives: Business Tips

Turn the spotlight on your website content with an audit

content-audit-spreadsheet
Do you really know what is on your website? “Of course!” is most people’s instinctive response. But if your website has been growing over several years without any sort of content strategy or plan, you may know less than you think. A content audit is a great tool for websites larger than 15 to 20 pages. The end product—likely a detailed spreadsheet—is a status report and roadmap for managing and improving the most important aspect of your website: it’s content. […]

Spring is the perfect time for a fresh approach to marketing efforts

If the melting snow is revealing the still un-achieved marketing goals you set for your company at the New Year, consider calling in some reinforcements. The Write Place is equally experienced in leading marketing efforts for small businesses and supporting internal communications teams within larger corporations. […]

Making PowerPoint an asset to your business (instead of putting people to sleep)

PowerPoint is a tool you’ve probably used for your business’s presentations, possibly over and over again. It’s a great program, and it’s fairly simple to use. But have you ever taken a step back to really consider how effective your presentations are? […]

Google AdWords: our story of success

Every other year, the Write Place sponsors a book contest. (We’re still taking entries, if you’re interested.) This year, for our third contest, we had a goal: get more entries from outside our home state of Iowa. We knew we could count on our circle of connections in and around Pella, Iowa, to generate some […]

What’s that gibberish? The story behind placeholder text

Most of our clients and authors have gotten a mock layout from us at some point that has contained a seemingly jumbled assembly of letters where there should be sensible text: Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. We’ve had more than one […]

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