Category Archives: Business Tips

Spring is the perfect time for a fresh approach to marketing efforts

If the melting snow is revealing the still un-achieved marketing goals you set for your company at the New Year, consider calling in some reinforcements. The Write Place is equally experienced in leading marketing efforts for small businesses and supporting internal communications teams within larger corporations. […]

Making PowerPoint an asset to your business (instead of putting people to sleep)

PowerPoint is a tool you’ve probably used for your business’s presentations, possibly over and over again. It’s a great program, and it’s fairly simple to use. But have you ever taken a step back to really consider how effective your presentations are? […]

Google AdWords: our story of success

Every other year, the Write Place sponsors a book contest. (We’re still taking entries, if you’re interested.) This year, for our third contest, we had a goal: get more entries from outside our home state of Iowa. We knew we could count on our circle of connections in and around Pella, Iowa, to generate some […]

What’s that gibberish? The story behind placeholder text

Most of our clients and authors have gotten a mock layout from us at some point that has contained a seemingly jumbled assembly of letters where there should be sensible text: Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. We’ve had more than one […]

Will recent changes from Google and Facebook impact your presence online?

Two online giants have recently or will soon update algorithms, and it’s likely your website and Facebook page will feel the waves these changes produce. Google gives gold star to mobile-friendly sites Late in February, Google announced that it will increase its emphasis on mobile-friendliness in its search engine ranking criteria. (Google began awarding qualifying […]

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