Category Archives: Content Marketing Tips

Looking beyond social media in today’s digital marketing world

E-books offer a unique option for businesses In today’s world, your customers see more marketing than ever before. Social media has caused customers’ expectations to evolve―rather than passively receiving marketing messages, consumers value interaction and information provided pre-sale and with no obligation. Social media is the obvious method of delivery, but what if you’re looking […]

Effective advertisers do their homework

Do your potential customers know what you are trying to say in your advertising? Simply put, you want consumers to pick you over your competitor. Your advertising should be very clear about why you are the business of choice. You want to inspire potential customers to take action, visit your place of business, and make a […]

Breaking down content marketing for your business

Most businesses are starting to realize that in today’s world, it’s easy—and often inexpensive—to get content “out there.” So, full speed ahead with marketing! Wait. Do you really want to plunge into blogs, Facebook, Pinterest, Twitter, brochures, radio spots, and more without an underlying strategy? The negatives associated with poorly planned and executed marketing can […]

A quick guide to content marketing

It’s human nature. When you get something good, you come back for more. And it works with more than dessert. Providing your loyal and prospective customers with something of value is a great way to keep them looking for more. Provide it for free, and you’ll build loyalty and trust. Build loyalty and trust, and […]

5 reasons to use QR codes

Believe it or not, QR codes have been around since 1994. They can be a cheap, convenient way to drive people with smartphones to your Web site, a YouTube video, or other online offers and content. QR codes are essentially barcodes that look like a pattern of black squares against a white background. Any smartphone […]

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