Category Archives: Website Tips

Turn the spotlight on your website content with an audit

content-audit-spreadsheet
Do you really know what is on your website? “Of course!” is most people’s instinctive response. But if your website has been growing over several years without any sort of content strategy or plan, you may know less than you think. A content audit is a great tool for websites larger than 15 to 20 pages. The end product—likely a detailed spreadsheet—is a status report and roadmap for managing and improving the most important aspect of your website: it’s content. […]

Google AdWords: our story of success

Every other year, the Write Place sponsors a book contest. (We’re still taking entries, if you’re interested.) This year, for our third contest, we had a goal: get more entries from outside our home state of Iowa. We knew we could count on our circle of connections in and around Pella, Iowa, to generate some […]

Will recent changes from Google and Facebook impact your presence online?

Two online giants have recently or will soon update algorithms, and it’s likely your website and Facebook page will feel the waves these changes produce. Google gives gold star to mobile-friendly sites Late in February, Google announced that it will increase its emphasis on mobile-friendliness in its search engine ranking criteria. (Google began awarding qualifying […]

Make the move to responsive design

One of the first questions we ask clients embarking on a website redesign is whether their goal is a site that looks good on mobile devices. I doubt I will be asking much longer. Two things are converging to make this question almost obsolete: the fact that according to Cisco, mobile data traffic grew 81 […]

Keep your website healthy with organic web content

You need to keep your content organic—and we don’t mean the food in your fridge. Organic content is preferred by search engines using organic search rankings.Decoded, an “organic search” is simply a search that ranks results based on content and keyword relevancy, not by the highest bidder. Google is an example of a search engine […]

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