Category Archives: News + Tips
Wisconsin author celebrates publication of charming, heartfelt memoir
- on September 26, 2022
- By Sarah Purdy
In the quiet, insulated early days of the COVID-19 pandemic, Wisconsin native Gary Hines was feeling restless. His wife, Jean, suggested that he sit down and write some stories from his life to share with their daughters. Nearly three years later, that small collection of stories has blossomed into a full-blown memoir titled A River of Memories: A Midwestern Boy Lives Out His Dreams. […]
How to harness the power of visual communication
- on August 31, 2022
- By Sarah Purdy
Whether it’s for online marketing, internal reports, or presentations, having polished visual communication is crucial for today’s brands. Thanks to our digital world, consumers are presented with and have easy access to a mountain of information—information they want to quickly review and assess. In fact, according to a Demand Gen report, 91% percent of today’s audiences say they want visual content above anything else. […]
Spreading kindness: Pella author publishes Christian activity book for kids and families
- on July 28, 2022
- By Sarah Purdy
Looking for ways to have fun and help others this summer? Visions of Hope: Activities and Prayers to Start a Revival by Pella author Karen Fitzsimmons is a Christian activity book that children and adults can complete together. […]
6 quick(ish) website design tweaks to keep your site fresh
- on July 27, 2022
- By Sarah Purdy
It’s inevitable: At some point, your website design will start to feel dated. For many small businesses, keeping your website looking current is a big ask. But it’s possible to make updates to specific design elements without undertaking a complete redesign. […]
The countdown is on: Google Analytics 4 takes over in July 2023
- on June 29, 2022
- By Sarah Purdy
For years, businesses and marketing professionals have used Google’s Universal Analytics platform to collect valuable website data, like how many sessions (or “visits”) they’ve had and how well their online marketing campaigns are performing. Universal Analytics is a gold mine, often serving as the cornerstone for online marketing strategies. […]