Category Archives: Branding Tips

Website photography ideas for a service-based business

Michelle Stam, Sarah Purdy, and Sarah Naberhaus holding books, flyers, and brochures
Today’s website designs often prominently feature photos. If you’re a product-based business, what you need to take photos of is often obvious. Figuring out how to capture abstract services (like creating an ad campaign) is a little trickier. So, how do you start thinking about what to take pictures of as a service-based business? […]

Making PowerPoint an asset to your business (instead of putting people to sleep)

PowerPoint is a tool you’ve probably used for your business’s presentations, possibly over and over again. It’s a great program, and it’s fairly simple to use. But have you ever taken a step back to really consider how effective your presentations are? […]

Get a big branding impact for your small business

Brand. For a short word, it packs a lot of punch, especially for small business owners. In fact, these five letters verge on intimidating!For large companies and corporations, a brand is a must-have. They hire agencies, consultants, and experts to develop, and then manage, their brand on a day-to-day basis. Their brand is integrated into […]

Identity crisis: writing and living out your company’s identity statements

Most businesses, small and large, are aware that the business powers-that-be require you to have identity statements in order to truly be recognized as a functional company. Well, OK—that’s a significant exaggeration. But mission and vision are something you probably have, and I bet they’re also something your company often takes for granted.So, what is […]

The Write Place celebrates small businesses with big-impact deals

The 23 million small businesses in America account for 54 percent of all U.S. sales, according to the U.S. Small Business Administration. While big business has downsized since 1990, small businesses have added 8 million new jobs. Way to go, fellow small businesses!To celebrate the big impact small businesses are making and in recognition of […]