Category Archives: Branding Tips
How to harness the power of visual communication
- on August 31, 2022
- By Sarah Purdy
Whether it’s for online marketing, internal reports, or presentations, having polished visual communication is crucial for today’s brands. Thanks to our digital world, consumers are presented with and have easy access to a mountain of information—information they want to quickly review and assess. In fact, according to a Demand Gen report, 91% percent of today’s audiences say they want visual content above anything else. […]
Website photography ideas for a service-based business
- on June 28, 2022
- By Sarah Purdy
Today’s website designs often prominently feature photos. If you’re a product-based business, what you need to take photos of is often obvious. Figuring out how to capture abstract services (like creating an ad campaign) is a little trickier. So, how do you start thinking about what to take pictures of as a service-based business? […]
Making PowerPoint an asset to your business (instead of putting people to sleep)
- on January 17, 2017
- By Sarah Purdy
PowerPoint is a tool you’ve probably used for your business’s presentations, possibly over and over again. It’s a great program, and it’s fairly simple to use. But have you ever taken a step back to really consider how effective your presentations are? […]
Get a big branding impact for your small business
- on October 21, 2014
- By Lexie Thomas
Brand. For a short word, it packs a lot of punch, especially for small business owners. In fact, these five letters verge on intimidating!For large companies and corporations, a brand is a must-have. They hire agencies, consultants, and experts to develop, and then manage, their brand on a day-to-day basis. Their brand is integrated into […]
Identity crisis: writing and living out your company’s identity statements
- on September 14, 2014
- By Lexie Thomas
Most businesses, small and large, are aware that the business powers-that-be require you to have identity statements in order to truly be recognized as a functional company. Well, OK—that’s a significant exaggeration. But mission and vision are something you probably have, and I bet they’re also something your company often takes for granted.So, what is […]