Category Archives: Branding Tips
How to build your nonprofit’s brand foundation with behind-the-scenes best practices
- on August 31, 2023
- By Sarah Purdy
A mission, vision, and purpose are front and center for nonprofits—even more so than for businesses in the for-profit sector. Without these brand identity statements, communicating to volunteers and donors what you do and why you’re doing it gets a lot harder. […]
How to build your nonprofit’s brand foundation with behind-the-scenes best practices
- on June 29, 2023
- By Michelle Stam
Last month, we started our nonprofit marketing series with an article about the unglamorous “housekeeping” tasks you should tackle as a nonprofit when you’re ready to elevate your brand. This month, we’re moving on to another building block: the buyer persona. (Note: We also promised content about internal branding—we didn’t forget. We’ll get there in July!) […]
How to build your nonprofit’s brand foundation with behind-the-scenes best practices
- on May 31, 2023
- By Sarah Purdy
Nonprofit marketing is not for the faint of heart. There’s often more to do and less budget to accomplish your goals with than in a for-profit business situation. Staff members for nonprofits frequently wear many hats and operate with fewer people on the payroll than is ideal, putting pressure on their time. Volunteers may be contributing, and board approval is likely needed on any major branding decisions. […]
How to harness the power of visual communication
- on August 31, 2022
- By Sarah Purdy
Whether it’s for online marketing, internal reports, or presentations, having polished visual communication is crucial for today’s brands. Thanks to our digital world, consumers are presented with and have easy access to a mountain of information—information they want to quickly review and assess. In fact, according to a Demand Gen report, 91% of today’s audiences say they want visual content above anything else. […]
Website photography ideas for a service-based business
- on June 28, 2022
- By Sarah Purdy
Today’s website designs often prominently feature photos. If you’re a product-based business, what you need to take photos of is often obvious. Figuring out how to capture abstract services (like creating an ad campaign) is a little trickier. So, how do you start thinking about what to take pictures of as a service-based business? […]