Category Archives: Business Tips

5 tips for building B2B connections on LinkedIn

With a set up like Facebook, LinkedIn helps businesses connect and build relationships. It’s an ideal place for posting job listings, company news, and professional content. The numbers prove it: 57% of businesses have a LinkedIn company page, and 94% of business-to-business marketers use this platform to distribute content. […]

New year, new social media strategy

social-media-planning
We know deciding which social media platform is a good fit for your business can be tricky. Every time you blink, it seems there’s a new player in the game vying for your audience’s attention. How do you know where to invest your time? […]

Turn the spotlight on your website content with an audit

content-audit-spreadsheet
Do you really know what is on your website? “Of course!” is most people’s instinctive response. But if your website has been growing over several years without any sort of content strategy or plan, you may know less than you think. A content audit is a great tool for websites larger than 15 to 20 pages. The end product—likely a detailed spreadsheet—is a status report and roadmap for managing and improving the most important aspect of your website: it’s content. […]

Spring is the perfect time for a fresh approach to marketing efforts

If the melting snow is revealing the still un-achieved marketing goals you set for your company at the New Year, consider calling in some reinforcements. The Write Place is equally experienced in leading marketing efforts for small businesses and supporting internal communications teams within larger corporations. […]

Making PowerPoint an asset to your business (instead of putting people to sleep)

PowerPoint is a tool you’ve probably used for your business’s presentations, possibly over and over again. It’s a great program, and it’s fairly simple to use. But have you ever taken a step back to really consider how effective your presentations are? […]

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