Category Archives: Content Marketing Tips

The countdown is on: Google Analytics 4 takes over in July 2023

Computer screens showing Universal Analytics and Google Analytics 4
For years, businesses and marketing professionals have used Google’s Universal Analytics platform to collect valuable website data, like how many sessions (or “visits”) they’ve had and how well their online marketing campaigns are performing. Universal Analytics is a gold mine, often serving as the cornerstone for online marketing strategies. […]

15 best practices for creating landing pages that work

Screenshot of Pella Engraving & Sign Company landing page
As we ring in 2021, businesses are considering where to invest their marketing budgets. Like everything else in 2020, PPC was disrupted. As the world adjusts to the lingering pandemic, people continue to spend more time and money online, making PPC a clear front-runner to claim those marketing dollars. […]

Putting the motion in promotion: Four best practices for creating great Facebook videos

Whether you’re promoting a product or a book, it was already tough to compete in a fast-paced online world, where customers have a ton of information at their fingertips. […]

Turn the spotlight on your website content with an audit

content-audit-spreadsheet
Do you really know what is on your website? “Of course!” is most people’s instinctive response. But if your website has been growing over several years without any sort of content strategy or plan, you may know less than you think. A content audit is a great tool for websites larger than 15 to 20 pages. The end product—likely a detailed spreadsheet—is a status report and roadmap for managing and improving the most important aspect of your website: it’s content. […]

Spring is the perfect time for a fresh approach to marketing efforts

If the melting snow is revealing the still un-achieved marketing goals you set for your company at the New Year, consider calling in some reinforcements. The Write Place is equally experienced in leading marketing efforts for small businesses and supporting internal communications teams within larger corporations. […]