Category Archives: Content Marketing Tips

Pros and cons of using AI in the marketing sphere

Man holding bright green sticky note that says "A.I."
One of the biggest buzzwords in marketing today is artificial intelligence. After the launch of ChatGPT in November 2022, there was a slew of headlines about the rise of AI-generated content and how it could be used to revolutionize marketing. So what exactly are these tools capable of? And can they really produce quality content? In this article, we’ll dive into what AI can do and the pros and cons of incorporating this technology into your marketing plan. […]

A beginner’s guide to Facebook ads

Hand scrolling on Facebook on tablet
When you’re planning to advertise on social media, one of the first platforms that comes to mind is Facebook. With Facebook, you can create eye-catching ad campaigns for your audience’s newsfeeds, as well as other Meta platforms like Instagram, Messenger, and the Audience Network. You have the ability to fine-tune your audience, experiment with different kinds of ads, set a personalized budget, and analyze your campaign’s performance to make sure you’re getting a return on your investment. […]

Should you commit to an e-newsletter in 2023?

Did you know there are 4.2 billion daily email users worldwide (FormRush, 2023)? That’s a whole lot of people checking their email. And it’s why email marketing is one of the most versatile and valuable tools a small business can have in its arsenal. Whether you’re sending a one-time offer or your regular e-newsletter, the return on investment for this low-cost marketing option is generally reported by marketers to be between $30 and $45 for every $1 invested. […]

8 quick tips for taking better video

It’s more doable than ever before for a business to take its own footage for smaller-scale projects like short social media promotional videos. If you need a video, we’ve got a few tips for taking better footage based on our experience with our own promo videos and videos for clients. […]

The countdown is on: Google Analytics 4 takes over in July 2023

Computer screens showing Universal Analytics and Google Analytics 4
For years, businesses and marketing professionals have used Google’s Universal Analytics platform to collect valuable website data, like how many sessions (or “visits”) they’ve had and how well their online marketing campaigns are performing. Universal Analytics is a gold mine, often serving as the cornerstone for online marketing strategies. […]