Category Archives: Content Marketing Tips
The countdown is on: Google Analytics 4 takes over in July 2023
- on June 29, 2022
- By Sarah Purdy
For years, businesses and marketing professionals have used Google’s Universal Analytics platform to collect valuable website data, like how many sessions (or “visits”) they’ve had and how well their online marketing campaigns are performing. Universal Analytics is a gold mine, often serving as the cornerstone for online marketing strategies. […]
15 best practices for creating landing pages that work
- on January 13, 2021
- By Sarah Purdy
As we ring in 2021, businesses are considering where to invest their marketing budgets. Like everything else in 2020, PPC was disrupted. As the world adjusts to the lingering pandemic, people continue to spend more time and money online, making PPC a clear front-runner to claim those marketing dollars. […]
Turn the spotlight on your website content with an audit
- on October 17, 2017
- By Sarah Purdy
Do you really know what is on your website? “Of course!” is most people’s instinctive response. But if your website has been growing over several years without any sort of content strategy or plan, you may know less than you think.
A content audit is a great tool for websites larger than 15 to 20 pages. The end product—likely a detailed spreadsheet—is a status report and roadmap for managing and improving the most important aspect of your website: it’s content. […]
Spring is the perfect time for a fresh approach to marketing efforts
- on May 04, 2017
- By Sarah Purdy
If the melting snow is revealing the still un-achieved marketing goals you set for your company at the New Year, consider calling in some reinforcements.
The Write Place is equally experienced in leading marketing efforts for small businesses and supporting internal communications teams within larger corporations. […]