Category Archives: Graphic Design Tips
7 guidelines for amazing book cover design
- on February 08, 2021
- By Sarah Purdy
The cliché “Don’t judge a book by its cover” is great advice for life … not so much for authors approaching book cover design—one of the most exciting and daunting stages of publication. As readers, when we’re scanning shelves… […]
15 best practices for creating landing pages that work
- on January 13, 2021
- By Sarah Purdy
As we ring in 2021, businesses are considering where to invest their marketing budgets. Like everything else in 2020, PPC was disrupted. As the world adjusts to the lingering pandemic, people continue to spend more time and money online, making PPC a clear front-runner to claim those marketing dollars. […]
The human element of UX design: Beyond websites
- on March 21, 2018
- By Sarah Purdy
UX, or user experience, is most often associated with web and app development. It is something we focus on heavily when we’re planning a website, since user experience is such an integral part of its success. We know that no matter how amazing a site looks, if users cannot navigate it easily they will not have a good experience. […]
Defining the creative process
- on May 17, 2017
- By Sarah Purdy
Creative process is a common term, but could you define it? Obviously, it’s a process designers use to create things…but what does it really mean? Is it just brainstorming? Are there any other elements that go into it?
If I asked you to define the word “creative,” every person reading this article would likely give me a different answer. […]
Making PowerPoint an asset to your business (instead of putting people to sleep)
- on January 17, 2017
- By Sarah Purdy
PowerPoint is a tool you’ve probably used for your business’s presentations, possibly over and over again. It’s a great program, and it’s fairly simple to use. But have you ever taken a step back to really consider how effective your presentations are? […]