Category Archives: Graphic Design Tips

7 ways to spice up your annual report

Annual reports are not just used to explain the current state of your business—they’re an opportunity to connect with your investors, stakeholders, and employees. The most successful annual reports go way beyond numbers and industry and financial jargon. They tell stories. Don’t want to waste the big opportunity your annual report offers? Check out our list of ways to add some flare to the page and keep your readers engaged. […]

How to harness the power of visual communication

Pella Fiber Bandwidth Matters infographic
Whether it’s for online marketing, internal reports, or presentations, having polished visual communication is crucial for today’s brands. Thanks to our digital world, consumers are presented with and have easy access to a mountain of information—information they want to quickly review and assess. In fact, according to a Demand Gen report, 91% percent of today’s audiences say they want visual content above anything else. […]

6 quick(ish) website design tweaks to keep your site fresh

Webber Recreational Design website home page on a desktop and mobile screen
It’s inevitable: At some point, your website design will start to feel dated. For many small businesses, keeping your website looking current is a big ask. But it’s possible to make updates to specific design elements without undertaking a complete redesign. […]

7 guidelines for amazing book cover design

Collage of Write Place book covers
The cliché “Don’t judge a book by its cover” is great advice for life … not so much for authors approaching book cover design—one of the most exciting and daunting stages of publication. As readers, when we’re scanning shelves… […]

15 best practices for creating landing pages that work

Screenshot of Pella Engraving & Sign Company landing page
As we ring in 2021, businesses are considering where to invest their marketing budgets. Like everything else in 2020, PPC was disrupted. As the world adjusts to the lingering pandemic, people continue to spend more time and money online, making PPC a clear front-runner to claim those marketing dollars. […]