Category Archives: Graphic Design Tips
The human element of UX design: Beyond websites
- on March 21, 2018
- By Sarah Purdy
UX, or user experience, is most often associated with web and app development. It is something we focus on heavily when we’re planning a website, since user experience is such an integral part of its success. We know that no matter how amazing a site looks, if users cannot navigate it easily they will not have a good experience. […]
Defining the creative process
- on May 17, 2017
- By Sarah Purdy
Creative process is a common term, but could you define it? Obviously, it’s a process designers use to create things…but what does it really mean? Is it just brainstorming? Are there any other elements that go into it?
If I asked you to define the word “creative,” every person reading this article would likely give me a different answer. […]
Making PowerPoint an asset to your business (instead of putting people to sleep)
- on January 17, 2017
- By Sarah Purdy
PowerPoint is a tool you’ve probably used for your business’s presentations, possibly over and over again. It’s a great program, and it’s fairly simple to use. But have you ever taken a step back to really consider how effective your presentations are? […]
Putting infographics to work
- on November 09, 2016
- By Sarah Purdy
There are tons of ways to use infographics in communication pieces with your customers and team members. Even if it’s not an all-out infographic, elements of the process and visuals you’d typically find in infographics can help make messages stick […]
Simple tips to improve newsletter design
- on March 17, 2014
- By Lexie Thomas
The end of the year is a great time to consider your newsletter—whether electronic or print—and see what can be done to improve it. Take a good look at your newsletter. Try to ignore the content for a moment and focus simply on the look—does it appear visually interesting, professionally designed, and uncluttered? Practice the […]