Category Archives: Social Media Tips

Putting the motion in promotion: Four best practices for creating great Facebook videos

Whether you’re promoting a product or a book, it was already tough to compete in a fast-paced online world, where customers have a ton of information at their fingertips. […]

5 tips for building B2B connections on LinkedIn

With a set up like Facebook, LinkedIn helps businesses connect and build relationships. It’s an ideal place for posting job listings, company news, and professional content. The numbers prove it: 57% of businesses have a LinkedIn company page, and 94% of business-to-business marketers use this platform to distribute content. […]

New year, new social media strategy

We know deciding which social media platform is a good fit for your business can be tricky. Every time you blink, it seems there’s a new player in the game vying for your audience’s attention. How do you know where to invest your time? […]

Have you rebuffed social media?

Have you avoided social media because it demands constant attention? You’re not alone. But in today’s world, whether you’re an author looking to build a loyal following online, or a business looking to inform potential customers about your brand and product, your audience values social media interaction. The key is learning how to build and—most importantly—maintain a presence online without spending all your time posting and tweeting.

4 tips for choosing your social media images

Around our office, it’s common to hear, “Can you send me the ad you’re talking about? I’m a visual person.” I know what you’re thinking: “You work in marketing and publishing. Of course your staff is full of visual learners.” True, but it’s also true that 65 percent of us are visual learners, according to […]