Category Archives: Social Media Tips
- on April 28, 2023
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By
Sarah Purdy
One of the biggest buzzwords in marketing today is artificial intelligence. After the launch of ChatGPT in November 2022, there was a slew of headlines about the rise of AI-generated content and how it could be used to revolutionize marketing. So what exactly are these tools capable of? And can they really produce quality content? In this article, we’ll dive into what AI can do and the pros and cons of incorporating this technology into your marketing plan. […]
- on January 30, 2023
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By
Sarah Purdy
When you’re planning to advertise on social media, one of the first platforms that comes to mind is Facebook. With Facebook, you can create eye-catching ad campaigns for your audience’s newsfeeds, as well as other Meta platforms like Instagram, Messenger, and the Audience Network. You have the ability to fine-tune your audience, experiment with different kinds of ads, set a personalized budget, and analyze your campaign’s performance to make sure you’re getting a return on your investment. […]
- on November 30, 2022
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By
Sarah Purdy
It’s more doable than ever before for a business to take its own footage for smaller-scale projects like short social media promotional videos. If you need a video, we’ve got a few tips for taking better footage based on our experience with our own promo videos and videos for clients. […]
- on May 01, 2020
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By
Sarah Purdy
Whether you’re promoting a product or a book, it was already tough to compete in a fast-paced online world, where customers have a ton of information at their fingertips. […]
- on January 11, 2018
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By
Sarah Purdy
With a set up like Facebook, LinkedIn helps businesses connect and build relationships. It’s an ideal place for posting job listings, company news, and professional content. The numbers prove it: 57% of businesses have a LinkedIn company page, and 94% of business-to-business marketers use this platform to distribute content. […]