Category Archives: Social Media Tips
12 YouTube optimization tips for businesses
- on June 27, 2023
- By Michelle Stam
YouTube is a great platform for businesses to share how-to videos, product overviews, customer testimonials, and fun behind-the-scenes content. A good video lineup on YouTube helps establish your company’s expertise and brand personality. But how do you get people to notice your YouTube channel if you’re not a full-time “influencer”? Is there anything you can do to optimize your YouTube videos? […]
Pros and cons of using AI in the marketing sphere
- on April 28, 2023
- By Sarah Purdy
One of the biggest buzzwords in marketing today is artificial intelligence. After the launch of ChatGPT in November 2022, there was a slew of headlines about the rise of AI-generated content and how it could be used to revolutionize marketing. So what exactly are these tools capable of? And can they really produce quality content? In this article, we’ll dive into what AI can do and the pros and cons of incorporating this technology into your marketing plan. […]
A beginner’s guide to Facebook ads
- on January 30, 2023
- By Sarah Purdy
When you’re planning to advertise on social media, one of the first platforms that comes to mind is Facebook. With Facebook, you can create eye-catching ad campaigns for your audience’s newsfeeds, as well as other Meta platforms like Instagram, Messenger, and the Audience Network. You have the ability to fine-tune your audience, experiment with different kinds of ads, set a personalized budget, and analyze your campaign’s performance to make sure you’re getting a return on your investment. […]
8 quick tips for taking better video
- on November 30, 2022
- By Sarah Purdy
It’s more doable than ever before for a business to take its own footage for smaller-scale projects like short social media promotional videos. If you need a video, we’ve got a few tips for taking better footage based on our experience with our own promo videos and videos for clients. […]