Category Archives: Website Tips

The countdown is on: Google Analytics 4 takes over in July 2023

Computer screens showing Universal Analytics and Google Analytics 4
For years, businesses and marketing professionals have used Google’s Universal Analytics platform to collect valuable website data, like how many sessions (or “visits”) they’ve had and how well their online marketing campaigns are performing. Universal Analytics is a gold mine, often serving as the cornerstone for online marketing strategies. […]

Website photography ideas for a service-based business

Michelle Stam, Sarah Purdy, and Sarah Naberhaus holding books, flyers, and brochures
Today’s website designs often prominently feature photos. If you’re a product-based business, what you need to take photos of is often obvious. Figuring out how to capture abstract services (like creating an ad campaign) is a little trickier. So, how do you start thinking about what to take pictures of as a service-based business? […]

15 best practices for creating landing pages that work

Screenshot of Pella Engraving & Sign Company landing page
As we ring in 2021, businesses are considering where to invest their marketing budgets. Like everything else in 2020, PPC was disrupted. As the world adjusts to the lingering pandemic, people continue to spend more time and money online, making PPC a clear front-runner to claim those marketing dollars. […]

Photography caps off new Pella Engraving & Sign Company website

website-design-PEC
Longtime Write Place client Pella Engraving & Sign Company has an enduring presence in the awards and engraving industry. While their craft is timeless, the technology and machining in their shop is cutting-edge. […]

The human element of UX design: Beyond websites

UX-design-worksheets-pencil
UX, or user experience, is most often associated with web and app development. It is something we focus on heavily when we’re planning a website, since user experience is such an integral part of its success. We know that no matter how amazing a site looks, if users cannot navigate it easily they will not have a good experience. […]