Category Archives: Website Tips
15 best practices for creating landing pages that work
- on January 13, 2021
- By Sarah Purdy
As we ring in 2021, businesses are considering where to invest their marketing budgets. Like everything else in 2020, PPC was disrupted. As the world adjusts to the lingering pandemic, people continue to spend more time and money online, making PPC a clear front-runner to claim those marketing dollars. […]
Photography caps off new Pella Engraving & Sign Company website
- on November 13, 2019
- By Sarah Purdy
Longtime Write Place client Pella Engraving & Sign Company has an enduring presence in the awards and engraving industry. While their craft is timeless, the technology and machining in their shop is cutting-edge. […]
The human element of UX design: Beyond websites
- on March 21, 2018
- By Sarah Purdy
UX, or user experience, is most often associated with web and app development. It is something we focus on heavily when we’re planning a website, since user experience is such an integral part of its success. We know that no matter how amazing a site looks, if users cannot navigate it easily they will not have a good experience. […]
Turn the spotlight on your website content with an audit
- on October 17, 2017
- By Sarah Purdy
Do you really know what is on your website? “Of course!” is most people’s instinctive response. But if your website has been growing over several years without any sort of content strategy or plan, you may know less than you think.
A content audit is a great tool for websites larger than 15 to 20 pages. The end product—likely a detailed spreadsheet—is a status report and roadmap for managing and improving the most important aspect of your website: it’s content. […]