Category Archives: Website Tips
7 SEO tactics to boost your online presence
- on March 31, 2023
- By Sarah Purdy
Search engine optimization (SEO) is ever-changing. New technologies and tactics rise up, while search engines continuously adjust their algorithms and ranking factors. This state of constant change can make it hard to know where to focus your attention. In this article, we’ve compiled a list of seven proven tactics you should implement to boost your business’s online presence and catch the eye of potential customers. […]
6 quick(ish) website design tweaks to keep your site fresh
- on July 27, 2022
- By Sarah Purdy
It’s inevitable: At some point, your website design will start to feel dated. For many small businesses, keeping your website looking current is a big ask. But it’s possible to make updates to specific design elements without undertaking a complete redesign. […]
The countdown is on: Google Analytics 4 takes over in July 2023
- on June 29, 2022
- By Sarah Purdy
For years, businesses and marketing professionals have used Google’s Universal Analytics platform to collect valuable website data, like how many sessions (or “visits”) they’ve had and how well their online marketing campaigns are performing. Universal Analytics is a gold mine, often serving as the cornerstone for online marketing strategies. […]
Website photography ideas for a service-based business
- on June 28, 2022
- By Sarah Purdy
Today’s website designs often prominently feature photos. If you’re a product-based business, what you need to take photos of is often obvious. Figuring out how to capture abstract services (like creating an ad campaign) is a little trickier. So, how do you start thinking about what to take pictures of as a service-based business? […]
15 best practices for creating landing pages that work
- on January 13, 2021
- By Sarah Purdy
As we ring in 2021, businesses are considering where to invest their marketing budgets. Like everything else in 2020, PPC was disrupted. As the world adjusts to the lingering pandemic, people continue to spend more time and money online, making PPC a clear front-runner to claim those marketing dollars. […]