Category Archives: Writing & Editing Tips

Pros and cons of using AI in the marketing sphere

Man holding bright green sticky note that says "A.I."
One of the biggest buzzwords in marketing today is artificial intelligence. After the launch of ChatGPT in November 2022, there was a slew of headlines about the rise of AI-generated content and how it could be used to revolutionize marketing. So what exactly are these tools capable of? And can they really produce quality content? In this article, we’ll dive into what AI can do and the pros and cons of incorporating this technology into your marketing plan. […]

7 ways to spice up your annual report

Closeup of ECI REC annual report
Annual reports are not just used to explain the current state of your business—they’re an opportunity to connect with your investors, stakeholders, and employees. The most successful annual reports go way beyond numbers and industry and financial jargon. They tell stories. Don’t want to waste the big opportunity your annual report offers? Check out our list of ways to add some flare to the page and keep your readers engaged. […]

15 best practices for creating landing pages that work

Screenshot of Pella Engraving & Sign Company landing page
As we ring in 2021, businesses are considering where to invest their marketing budgets. Like everything else in 2020, PPC was disrupted. As the world adjusts to the lingering pandemic, people continue to spend more time and money online, making PPC a clear front-runner to claim those marketing dollars. […]

“Write Your Memories” course to begin November 16

Carol Van Klompenburg and Sarah Purdy display memoirs that have been published by the Write Place.
Pella-area residents can learn how to write about their lives in a six-session course, “Write Your Memories,” which begins November 16 in the Meeting Room of the Pella Public Library at 603 Main Street. The class begins at 10 a.m. and ends at noon. The class will meet three times in November, then take a writing recess and resume again with three sessions in the spring. […]

Headlines and head shots do the same job

Why are headlines important? They are the first thing your cus­tomers read. A headline’s initial impression either draws readers in or pushes them away. Even if the rest of the copy is amazing and would convince people to buy, if the headline puts them to sleep you’ve lost the opportunity.