Category Archives: Writing & Editing Tips

15 best practices for creating landing pages that work

Screenshot of Pella Engraving & Sign Company landing page
As we ring in 2021, businesses are considering where to invest their marketing budgets. Like everything else in 2020, PPC was disrupted. As the world adjusts to the lingering pandemic, people continue to spend more time and money online, making PPC a clear front-runner to claim those marketing dollars. […]

“Write Your Memories” course to begin November 16

Carol Van Klompenburg and Sarah Purdy display memoirs that have been published by the Write Place.
Pella-area residents can learn how to write about their lives in a six-session course, “Write Your Memories,” which begins November 16 in the Meeting Room of the Pella Public Library at 603 Main Street. The class begins at 10 a.m. and ends at noon. The class will meet three times in November, then take a writing recess and resume again with three sessions in the spring. […]

Headlines and head shots do the same job

Why are headlines important? They are the first thing your cus­tomers read. A headline’s initial impression either draws readers in or pushes them away. Even if the rest of the copy is amazing and would convince people to buy, if the headline puts them to sleep you’ve lost the opportunity.

Does your copywriting prompt action by your target audience?

Is your marketing having the results you are looking for? If not, take a hard look at the copywriting. What does it say about your company?  Copywriting is the use of words to promote a person, business, opinion or idea—to persuade the reader, listener or viewer to act—for example, to buy a product or seek out […]

How to write a news release

Nearly all businesses and organizations have occasions to write a news release, yet too frequently these opportunities are passed by. A good release doesn’t have to be complicated or time-consuming. Yes, it should be written in a professional way and, yes, spelling does count. It’s true that there is a generally accepted format for news releases, […]