Category Archives: Writing & Editing Tips

What piques your interest? Bullet points listing product features or an idea that solves a problem that matters to you? A list of mundane, bulleted features doesn’t have a lot of emotional appeal to which consumers or clients can connect. Bullet points: Are dry facts. Talk about you, not them. List features or services. Have […]

Journalists pack information into headlines and the first few sentences of an article. Fireman injured in fall from tree during rescue attempt. Kitten unharmed. This informative writing uses a method called the inverted triangle. The important news comes first, and the longer you read or listen, the less significant the information. Writing that is structured […]