Category Archives: Writing & Editing Tips

It’s time to bite the bullets

What piques your interest? Bullet points listing product features or an idea that solves a problem that matters to you? A list of mundane, bulleted features doesn’t have a lot of emotional appeal to which consumers or clients can connect. Bullet points: Are dry facts. Talk about you, not them. List features or services. Have […]

Do you want your words to inform or persuade?

Journalists pack information into headlines and the first few sentences of an article. Fireman injured in fall from tree during rescue attempt. Kitten unharmed. This informative writing uses a method called the inverted triangle. The important news comes first, and the longer you read or listen, the less significant the information. Writing that is structured […]