8 quick tips for taking better video
- Posted in Content Marketing Tips
- Last Updated on November 30, 2022
It’s more doable than ever before for a business to take its own footage for smaller-scale projects like short social media promotional videos. If you need a video, we’ve got a few tips for taking better footage based on our experience with our own promo videos and videos for clients. […]
The 5 stages of illustrating a children’s book
- Posted in Book Publishing Tips & News
- Last Updated on October 31, 2022
by Sarah Purdy, WP publishing consultant, and Sarah Naberhaus, WP graphic designer Illustrations are the very heart and soul of a children’s book. Paired with the author’s words, a book’s artwork invites young readers into the world of the story. The most successful illustrations bring characters, objects, and places to life. Not only do they […]
7 ways to spice up your annual report
- Posted in Business Tips
- Last Updated on October 24, 2022
Annual reports are not just used to explain the current state of your business—they’re an opportunity to connect with your investors, stakeholders, and employees. The most successful annual reports go way beyond numbers and industry and financial jargon. They tell stories. Don’t want to waste the big opportunity your annual report offers? Check out our list of ways to add some flare to the page and keep your readers engaged. […]
Wisconsin author celebrates publication of charming, heartfelt memoir
- Posted in Book Releases & Events
- Last Updated on September 26, 2022
In the quiet, insulated early days of the COVID-19 pandemic, Wisconsin native Gary Hines was feeling restless. His wife, Jean, suggested that he sit down and write some stories from his life to share with their daughters. Nearly three years later, that small collection of stories has blossomed into a full-blown memoir titled A River of Memories: A Midwestern Boy Lives Out His Dreams. […]
How to harness the power of visual communication
- Posted in Branding Tips
- Last Updated on September 02, 2022
Whether it’s for online marketing, internal reports, or presentations, having polished visual communication is crucial for today’s brands. Thanks to our digital world, consumers are presented with and have easy access to a mountain of information—information they want to quickly review and assess. In fact, according to a Demand Gen report, 91% percent of today’s audiences say they want visual content above anything else. […]
Spreading kindness: Pella author publishes Christian activity book for kids and families
- Posted in Book Releases & Events
- Last Updated on July 28, 2022
Looking for ways to have fun and help others this summer? Visions of Hope: Activities and Prayers to Start a Revival by Pella author Karen Fitzsimmons is a Christian activity book that children and adults can complete together. […]
6 quick(ish) website design tweaks to keep your site fresh
- Posted in Business Tips
- Last Updated on September 02, 2022
It’s inevitable: At some point, your website design will start to feel dated. For many small businesses, keeping your website looking current is a big ask. But it’s possible to make updates to specific design elements without undertaking a complete redesign. […]
The countdown is on: Google Analytics 4 takes over in July 2023
- Posted in Business Tips
- Last Updated on September 02, 2022
For years, businesses and marketing professionals have used Google’s Universal Analytics platform to collect valuable website data, like how many sessions (or “visits”) they’ve had and how well their online marketing campaigns are performing. Universal Analytics is a gold mine, often serving as the cornerstone for online marketing strategies. […]
Website photography ideas for a service-based business
- Posted in Branding Tips
- Last Updated on June 29, 2022
Today’s website designs often prominently feature photos. If you’re a product-based business, what you need to take photos of is often obvious. Figuring out how to capture abstract services (like creating an ad campaign) is a little trickier. So, how do you start thinking about what to take pictures of as a service-based business? […]
Introducing our new intern: Vera Snodgrass!
- Posted in News + Tips
- Last Updated on June 16, 2022
The Write Place is excited to welcome Vera Snodgrass to our team for the summer! As an intern, she will be assisting with writing, editing, and proofreading for books and business clients, as well as Write Place social media and blog posts. Vera started training in early June and will be on board until mid-August. […]