How to build your nonprofit’s brand foundation with behind-the-scenes best practices
- Posted in Branding Tips
- Last Updated on August 31, 2023
A mission, vision, and purpose are front and center for nonprofits—even more so than for businesses in the for-profit sector. Without these brand identity statements, communicating to volunteers and donors what you do and why you’re doing it gets a lot harder. […]
Prairie City author publishes chirp-tastic children’s book
- Posted in Book Releases & Events
- Last Updated on August 24, 2023
Young readers, parents, and teachers have a new book to get excited about, just in time for the 2023–2024 school year! Is Papa Robin Listening? by Prairie City author and illustrator Kaylene De Vries is now available. The story starts on a lovely spring day. Papa Robin is very excited to build his first nest. He quickly flies off to get started, too busy to listen to Mama Robin’s helpful advice. […]
Ruford the Eagle soars back onto the page in highly anticipated sequel
- Posted in Book Releases & Events
- Last Updated on July 28, 2023
In 2018, readers young and old met Ruford, an adventurous four-month-old eaglet from Decorah, Iowa, who was excited about his first solo flight in Ruford Visits the Farm by author and illustrator Susan Lienau. This summer, the beloved character is back in a highly anticipated sequel, Ruford Visits the Northwoods. […]
How to build your nonprofit’s brand foundation with behind-the-scenes best practices
- Posted in Branding Tips
- Last Updated on August 31, 2023
Last month, we started our nonprofit marketing series with an article about the unglamorous “housekeeping” tasks you should tackle as a nonprofit when you’re ready to elevate your brand. This month, we’re moving on to another building block: the buyer persona. (Note: We also promised content about internal branding—we didn’t forget. We’ll get there in July!) […]
5 reasons direct mail marketing is still relevant
- Posted in Business Tips
- Last Updated on August 03, 2023
In our increasingly screen-centric world, it can be easy to discount old-school marketing methods like direct mail. But this classic approach is still relevant when the situation and audience fit! Here are just a few reasons why direct mail still rocks. […]
12 YouTube optimization tips for businesses
- Posted in Business Tips
- Last Updated on August 14, 2023
YouTube is a great platform for businesses to share how-to videos, product overviews, customer testimonials, and fun behind-the-scenes content. A good video lineup on YouTube helps establish your company’s expertise and brand personality. But how do you get people to notice your YouTube channel if you’re not a full-time “influencer”? Is there anything you can do to optimize your YouTube videos? […]
How to build your nonprofit’s brand foundation with behind-the-scenes best practices
- Posted in Branding Tips
- Last Updated on August 31, 2023
Nonprofit marketing is not for the faint of heart. There’s often more to do and less budget to accomplish your goals with than in a for-profit business situation. Staff members for nonprofits frequently wear many hats and operate with fewer people on the payroll than is ideal, putting pressure on their time. Volunteers may be contributing, and board approval is likely needed on any major branding decisions. […]
Pros and cons of using AI in the marketing sphere
- Posted in Content Marketing Tips
- Last Updated on May 26, 2023
One of the biggest buzzwords in marketing today is artificial intelligence. After the launch of ChatGPT in November 2022, there was a slew of headlines about the rise of AI-generated content and how it could be used to revolutionize marketing. So what exactly are these tools capable of? And can they really produce quality content? In this article, we’ll dive into what AI can do and the pros and cons of incorporating this technology into your marketing plan. […]
7 SEO tactics to boost your online presence
- Posted in Business Tips
- Last Updated on March 31, 2023
Search engine optimization (SEO) is ever-changing. New technologies and tactics rise up, while search engines continuously adjust their algorithms and ranking factors. This state of constant change can make it hard to know where to focus your attention. In this article, we’ve compiled a list of seven proven tactics you should implement to boost your business’s online presence and catch the eye of potential customers. […]
Troy the Llama graduates high school in second children’s book by Oskaloosa author
- Posted in Book Releases & Events
- Last Updated on March 06, 2023
Oskaloosa author Merle Mann has published the second book in his series about the always optimistic Troy the Llama. In this installment, Troy is excited to reach an important milestone—graduating from high school! In Troy the Llama Gets His Diploma, Troy looks back on his school years from preschool to the present day. […]