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The countdown is on: Google Analytics 4 takes over in July 2023

Posted in Business Tips
Last Updated on September 02, 2022
Computer screens showing Universal Analytics and Google Analytics 4
For years, businesses and marketing professionals have used Google’s Universal Analytics platform to collect valuable website data, like how many sessions (or “visits”) they’ve had and how well their online marketing campaigns are performing. Universal Analytics is a gold mine, often serving as the cornerstone for online marketing strategies. […]

Website photography ideas for a service-based business

Posted in Branding Tips
Last Updated on June 29, 2022
Michelle Stam, Sarah Purdy, and Sarah Naberhaus holding books, flyers, and brochures
Today’s website designs often prominently feature photos. If you’re a product-based business, what you need to take photos of is often obvious. Figuring out how to capture abstract services (like creating an ad campaign) is a little trickier. So, how do you start thinking about what to take pictures of as a service-based business? […]

Introducing our new intern: Vera Snodgrass!

Posted in News + Tips
Last Updated on June 16, 2022
Summer intern Vera Snodgrass
The Write Place is excited to welcome Vera Snodgrass to our team for the summer! As an intern, she will be assisting with writing, editing, and proofreading for books and business clients, as well as Write Place social media and blog posts. Vera started training in early June and will be on board until mid-August. […]

Christmas comes early thanks to new children’s book by Oskaloosa author

Posted in Book Releases & Events
Last Updated on May 16, 2022
Troy the Llama book cover
Spring flowers may be blooming outside, but Oskaloosa author Merle Lee Mann is bringing a touch of wintry magic to readers with his newly released children’s book, Troy the Llama Gets a Guitar for Christmas. The story begins just a few days before the holiday. A young llama named Troy is excited to decorate the barn and bake cookies with his friends and family, all the while dreaming of the guitar he hopes Santa Claus will bring him. […]

“All of us are essential”: Orange City author publishes inspirational essay collection

Posted in Book Releases & Events
Last Updated on April 28, 2022
Nobodies in a Somebodies' World Our Books cover
How many times have you heard someone call themselves a nobody? Or have you ever called yourself one? Why did you say it? And is it really a bad thing to be a nobody? Author Merlin Bylsma covers these questions and more in Nobodies in a Somebodies’ World… […]

New biography by Knoxville author celebrates Iowa flag heroine

Posted in Book Releases & Events
Last Updated on May 11, 2022
My Name Is Dixie Our Books cover
A new biography for middle schoolers hit the shelves this Women’s History Month: My Name Is Dixie: Designer of the Iowa Flag, written by T. E. Waldmann-Williams, Ph.D., and illustrated by Cindy Gordon. As the title suggests, the book chronicles the life of Dixie Cornell Gebhardt, the Knoxville native behind the design of Iowa’s state flag. But the story doesn’t begin with that well-known symbol. […]

Pella author releases novel based on true story

Posted in Book Releases & Events
Last Updated on February 08, 2022
Unfailing Love book cover
This winter, Pella author Karen Fitzsimmons is celebrating the publication of her eighth book and first novel, Unfailing Love. Based on a true story, Unfailing Love centers on Kalena, a small-town Iowa girl born in the early sixties. The book chronicles Kalena’s life from childhood to the present day, as she faces bullies, bad relationships, […]

Pella author explores untold stories of the Bible in captivating new novel

Posted in Book Releases & Events
Last Updated on June 14, 2021
The Ninth Hour book cover
Peter, Mary Magdalene, Lazarus, Pontius Pilate—the life of Jesus Christ was peopled by fascinating men and women whose stories have long inspired writers and artists. But what about those quiet figures, the men and women who were part of the Gospels, but whose names and stories aren’t fully known? Have you ever wondered about the […]

7 guidelines for amazing book cover design

Posted in Book Publishing Tips & News
Last Updated on February 08, 2021
Collage of Write Place book covers
The cliché “Don’t judge a book by its cover” is great advice for life … not so much for authors approaching book cover design—one of the most exciting and daunting stages of publication. As readers, when we’re scanning shelves… […]

15 best practices for creating landing pages that work

Posted in Business Tips
Last Updated on February 09, 2021
Screenshot of Pella Engraving & Sign Company landing page
As we ring in 2021, businesses are considering where to invest their marketing budgets. Like everything else in 2020, PPC was disrupted. As the world adjusts to the lingering pandemic, people continue to spend more time and money online, making PPC a clear front-runner to claim those marketing dollars. […]

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