Have you avoided social media because it demands constant attention? You’re not alone. But in today’s world, whether you’re an author looking to build a loyal following online, or a business looking to inform potential customers about your brand and product, your audience values social media interaction. The key is learning how to build and—most importantly—maintain a presence online without spending all your time posting and tweeting.

Around our office, it’s common to hear, “Can you send me the ad you’re talking about? I’m a visual person.” I know what you’re thinking: “You work in marketing and publishing. Of course your staff is full of visual learners.” True, but it’s also true that 65 percent of us are visual learners, according to […]