Trade Show Signage + Videos – Yetter Farm Equipment
THE NEED
For Yetter Farm Equipment—an Illinois-based manufacturer of planter and fertilizer attachments with a worldwide customer base—attending industry trade shows, farm shows, and conferences is a key component of their marketing and outreach strategy. Their booth setup contains a variety of pieces, including signage, backdrops, and videos. All these pieces need to work together to create an inviting, attractive space for attendees to learn about Yetter products.
OUR APPROACH
When Yetter needs a new addition to their trade show booth setup, the Write Place works closely with their in-house marketing team to understand the desired effect as well as where the piece will be placed in the setup. Before any design work begins, we review the specifications of the vendor who will be printing the final design to ensure the safe areas are honored, proper bleeds are in place, and the photos used meet at least the minimum resolution requirements.
Next, we complete copywriting. For trade show signage, we are careful to craft quick-to-read headlines that make an instant impact, since catching the attention of foot traffic is important. We want our signage for Yetter to have a long use life, so we use a consistent set of elements and accents in our designs. As the booth setup is chosen to align with the regional product mix and booth footprint, the Yetter team knows all their options will work together cohesively.
All press files are carefully proofread and viewed at 100% actual size to ensure quality before moving into production.
In addition to backdrops and banners, Yetter typically has video footage running in their booth. The Write Place video editor produces these videos using footage from Yetter. Trimming footage to the most impactful seconds, overlaying and choosing animations for product information, and adjusting playback speed are all part of creating short but engaging experiences for the farmers visiting the Yetter booth. Yearly updates to the videos are the norm.
The Write Place burns the final cuts onto DVDs for Yetter to play on monitors with built-in players. Our video editor also designs the DVD menu to allow the salesmen to loop the videos of specific product families or play a loop of all the videos. This makes it possible for them to show exactly what they want on each monitor.
TRADE SHOW DISPLAY MIX
- Large backdrop banners (10′ x 8′ and 25′ x 8′)
- 10′ x 7′ backlit banners
- 2′ x 6′ pull-up banners
- 2′ x 3′ freestanding signs
- Tabletop signs and posters
- Product stand wraps
- Product video DVDs
CLIENT
Yetter Farm Equipment
DELIVERABLES
THE REACTION
“The pull-up banners we use in our farm show booths need to be concise and eye-catching. They need to speak to our specific audience of farmers and agriculture professionals, as well as showcase our company’s value in the product category that each pull-up banner represents. Once I worked through ideas and edits with the Write Place team, things came together. They created mockups of new pull-up banners based on our discussions of changes, and we brainstormed some key title phrases.
“Together, we came up with pull-up banners that create powerful statements. When you step into our farm show booths, there is a sense of all the marketing materials working cohesively to drive the customer to learn more about our products. Our look is clean, providing a simple way for our customers to know and understand our brand. Overall, working with the Write Place team on this was a simple yet effective process that yielded superb pull-up banners that we will be using to market our products for years to come!”