News + Tips
Rethinking your e-newsletter? Here are five top trends to consider!
by Moriah Morter, WP writing intern, and Lexie Thomas, president Last month, we dropped tricks for segmenting your e-news audience. This month, we're sharing tips to elevate your content and design. Give your newsletter a boost with these trending tactics! ...
Entering the social search era: Why (and how) to create searchable social media content
by Moriah Morter, WP writing intern, and Sarah Purdy, WP editor and online content specialist We’re beginning to see a change in what it means to “google” something. While search engines still provide superior informative content, consumers and younger audiences (like...
Boost your e-blast engagement with audience segmentation
by Moriah Morter, WP writing intern, and Sarah Purdy, WP editor and online content specialist Have you ever deleted an email you didn't bother reading because it didn't seem relevant to you? One way to make sure your customers don't do the same with your emails is by...
Troy the Llama celebrates grandmas in third children’s book by Oskaloosa author
Oskaloosa author Merle Mann has published the third book in his series about the adorable Troy the Llama. In this installment, Troy and his six siblings are celebrating someone they love very much: their nana. Nana is very special—she loves to cook and bake, wears...
Making multi-page layouts shine with InDesign
by Moriah Morter, WP writing intern, and Lexie Thomas, president A beautiful, well-organized newsletter, magazine, or book design is almost impossible to perfect without the right tools. The number of miniscule mistakes you could unknowingly make when designing a...
Set sail on a new adventure in latest book from mother-son duo
In Gypsy and the Pirate, mother-son author-illustrator team Gypsy and Vince Vagabond take readers young and old on a magical journey aboard the Atlantis Dream. The captain of the ship is Vince the Pirate, a swashbuckler who needs to decide what’s most important: his...
Why a brand ambassador might be your business’s perfect sidekick
by Moriah Morter, WP writing intern, and Sarah Purdy, WP editor and online content specialist Picture this: You're in the middle of a game of dodgeball against 50 people and the only person on your side is … you! There's no way to win all by yourself. But what if you...
How and when to use these popular hues
by Moriah Morter, WP writing intern, and Lexie Thomas, Write Place owner and content expert When it comes to color, a perfect resolution for 2024 is to be on top of trending tones! Whether you find yourself picking a stand-out accent for a book design or making a...
Announcing our new intern: Moriah Morter!
The Write Place is delighted to welcome our new intern, Moriah Morter! The internship began in February and will extend through late July. Moriah is excited to learn and grow her skills with the team, focusing on proofreading and writing social media posts and blog...
What are the keys to building a persuasive case study?
by Sarah Purdy, WP editor and online content specialist When you were a kid, you probably didn’t like being told what to do. Most of us have grown out of that phase. (We hope!) And when it comes to marketing copy, there is a much more effective strategy than simply...
Highlights from Adobe Max 2023
The WP graphic designers all spent some time in October at Adobe Max, learning about new tricks and treats available in our Adobe apps. These virtual sessions were packed with so many ideas! We’ve chosen just a few to highlight below. After Effects’ new background...
How to build your nonprofit’s brand foundation with behind-the-scenes best practices: Part 3
Keep your brand headed in the right direction with identity statements by Lexie Thomas, Write Place owner and content expert A mission, vision, and purpose are front and center for nonprofits—even more so than for businesses in the for-profit sector. Without these...
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