News + Tips
What are the keys to building a persuasive case study?
by Sarah Purdy, WP editor and online content specialist When you were a kid, you probably didn’t like being told what to do. Most of us have grown out of that phase. (We hope!) And when it comes to marketing copy, there is a much more effective strategy than simply...
Highlights from Adobe Max 2023
The WP graphic designers all spent some time in October at Adobe Max, learning about new tricks and treats available in our Adobe apps. These virtual sessions were packed with so many ideas! We’ve chosen just a few to highlight below. After Effects’ new background...
How to build your nonprofit’s brand foundation with behind-the-scenes best practices: Part 3
Keep your brand headed in the right direction with identity statements by Lexie Thomas, Write Place owner and content expert A mission, vision, and purpose are front and center for nonprofits—even more so than for businesses in the for-profit sector. Without these...
Prairie City author publishes chirp-tastic children’s book
Young readers, parents, and teachers have a new book to get excited about, just in time for the 2023–2024 school year! Is Papa Robin Listening? by Prairie City author and illustrator Kaylene De Vries is now available. The story starts on a lovely spring day. Papa...
Ruford the Eagle soars back onto the page in highly anticipated sequel
In 2018, readers young and old met Ruford, an adventurous four-month-old eaglet from Decorah, Iowa, who was excited about his first solo flight in Ruford Visits the Farm by author and illustrator Susan Lienau. This summer, the beloved character is back in a highly...
How to build your nonprofit’s brand foundation with behind-the-scenes best practices: Part 2
The value of audience personas by Lexie Thomas, Write Place owner and content expert Last month, we started our nonprofit marketing series with an article about the unglamorous “housekeeping” tasks you should tackle as a nonprofit when you’re ready to elevate your...
5 reasons direct mail marketing is still relevant
by Sarah Purdy, WP editor and online content specialist In our increasingly screen-centric world, it can be easy to discount old-school marketing methods like direct mail. But this classic approach is still relevant when the situation and audience fit! Here are just a...
12 YouTube optimization tips for businesses
by Michelle Stam, WP graphic designer and YouTube channel manager YouTube is a great platform for businesses to share how-to videos, product overviews, customer testimonials, and fun behind-the-scenes content. A good video lineup on YouTube helps establish your...
How to build your nonprofit’s brand foundation with behind-the-scenes best practices: Part 1
The building blocks of nonprofit marketing by Lexie Thomas, Write Place owner and content expert Nonprofit marketing is not for the faint of heart. There’s often more to do and less budget to accomplish your goals with than in a for-profit business situation. Staff...
Pros and cons of using AI in the marketing sphere
by Sarah Purdy, WP editor and online content specialist One of the biggest buzzwords in marketing today is artificial intelligence. After the launch of ChatGPT in November 2022, there was a slew of headlines about the rise of AI-generated content and how it could be...
7 SEO tactics to boost your online presence
by Sarah Purdy, WP editor and online content specialist Search engine optimization (SEO) is ever-changing. New technologies and tactics rise up, while search engines continuously adjust their algorithms and ranking factors. This state of constant change can make it...
Troy the Llama graduates high school in second children’s book by Oskaloosa author
Oskaloosa author Merle Mann has published the second book in his series about the always optimistic Troy the Llama. In this installment, Troy is excited to reach an important milestone—graduating from high school! In Troy the Llama Gets His Diploma, Troy looks back on...
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