News + Tips
12 YouTube optimization tips for businesses
by Michelle Stam, WP graphic designer and YouTube channel manager YouTube is a great platform for businesses to share how-to videos, product overviews, customer testimonials, and fun behind-the-scenes content. A good video lineup on YouTube helps establish your...
How to build your nonprofit’s brand foundation with behind-the-scenes best practices: Part 1
The building blocks of nonprofit marketing by Lexie Thomas, Write Place owner and content expert Nonprofit marketing is not for the faint of heart. There’s often more to do and less budget to accomplish your goals with than in a for-profit business situation. Staff...
Pros and cons of using AI in the marketing sphere
by Sarah Purdy, WP editor and online content specialist One of the biggest buzzwords in marketing today is artificial intelligence. After the launch of ChatGPT in November 2022, there was a slew of headlines about the rise of AI-generated content and how it could be...
7 SEO tactics to boost your online presence
by Sarah Purdy, WP editor and online content specialist Search engine optimization (SEO) is ever-changing. New technologies and tactics rise up, while search engines continuously adjust their algorithms and ranking factors. This state of constant change can make it...
Troy the Llama graduates high school in second children’s book by Oskaloosa author
Oskaloosa author Merle Mann has published the second book in his series about the always optimistic Troy the Llama. In this installment, Troy is excited to reach an important milestone—graduating from high school! In Troy the Llama Gets His Diploma, Troy looks back on...
What a good girl!: Author publishes loving tribute to a very special dog
Dog lovers take notice—Ramsey author Laurie Hanson has published Good Girl, Karma, a bark-tastic children’s book celebrating an adorable golden retriever! In the book, Hanson takes readers through a day with sweet Karma as she dances, cleans up kitchen floors, plays...
A beginner’s guide to Facebook ads
by Sarah Purdy, WP editor and online content specialist, and Vera Snodgrass, WP writing intern When you’re planning to advertise on social media, one of the first platforms that comes to mind is Facebook. With Facebook, you can create eye-catching ad campaigns for...
Should you commit to an e-newsletter in 2023?
by Lexie Thomas, WP owner, and Vera Snodgrass, WP writing intern Did you know there are 4.2 billion daily email users worldwide (FormRush, 2023)? That’s a whole lot of people checking their email. And it’s why email marketing is one of the most versatile and valuable...
8 quick tips for taking better video
by Michelle Stam, WP graphic designer, and Vera Snodgrass, WP intern It’s more doable than ever before for a business to take its own footage for smaller-scale projects like short social media promotional videos. If you need a video, we’ve got a few tips for taking...
The 5 stages of illustrating a children’s book
by Sarah Purdy, WP publishing consultant, and Sarah Naberhaus, WP graphic designer Illustrations are the very heart and soul of a children’s book. Paired with the author’s words, a book’s artwork invites young readers into the world of the story. The most successful...
7 ways to spice up your annual report
by Lexie Thomas, WP owner, and Vera Snodgrass, WP writing intern Annual reports are not just used to explain the current state of your business—they’re an opportunity to connect with your investors, stakeholders, and employees. The most successful annual reports go...
Wisconsin author celebrates publication of charming, heartfelt memoir
In the quiet, insulated early days of the COVID-19 pandemic, Wisconsin native Gary Hines was feeling restless. His wife, Jean, suggested that he sit down and write some stories from his life to share with their daughters. Nearly three years later, that small...
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