News + Tips

A beginner’s guide to Facebook ads

A beginner’s guide to Facebook ads

by Sarah Purdy, WP editor and online content specialist, and Vera Snodgrass, WP writing intern When you’re planning to advertise on social media, one of the first platforms that comes to mind is Facebook. With Facebook, you can create eye-catching ad campaigns for...

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Should you commit to an e-newsletter in 2023?

Should you commit to an e-newsletter in 2023?

by Lexie Thomas, WP owner, and Vera Snodgrass, WP writing intern Did you know there are 4.2 billion daily email users worldwide (FormRush, 2023)? That’s a whole lot of people checking their email. And it’s why email marketing is one of the most versatile and valuable...

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8 quick tips for taking better video

8 quick tips for taking better video

by Michelle Stam, WP graphic designer, and Vera Snodgrass, WP intern It’s more doable than ever before for a business to take its own footage for smaller-scale projects like short social media promotional videos. If you need a video, we’ve got a few tips for taking...

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The 5 stages of illustrating a children’s book

The 5 stages of illustrating a children’s book

by Sarah Purdy, WP publishing consultant, and Sarah Naberhaus, WP graphic designer Illustrations are the very heart and soul of a children’s book. Paired with the author’s words, a book’s artwork invites young readers into the world of the story. The most successful...

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7 ways to spice up your annual report

7 ways to spice up your annual report

by Lexie Thomas, WP owner, and Vera Snodgrass, WP writing intern Annual reports are not just used to explain the current state of your business—they’re an opportunity to connect with your investors, stakeholders, and employees. The most successful annual reports go...

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How to harness the power of visual communication

How to harness the power of visual communication

by Lexie Thomas, WP owner, and Vera Snodgrass, WP writing intern Whether it’s for online marketing, internal reports, or presentations, having polished visual communication is crucial for today’s brands. Thanks to our digital world, consumers are presented with and...

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6 quick(ish) website design tweaks to keep your site fresh

6 quick(ish) website design tweaks to keep your site fresh

by Lexie Thomas, WP owner, and Vera Snodgrass, WP writing intern It’s inevitable: At some point, your website design will start to feel dated. For many small businesses, keeping your website looking current is a big ask. But it’s possible to make updates to specific...

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The countdown is on: Google Analytics 4 takes over in July 2023

The countdown is on: Google Analytics 4 takes over in July 2023

by Sarah Purdy, WP editor and online content specialist, and Vera Snodgrass, WP writing intern For years, businesses and marketing professionals have used Google’s Universal Analytics platform to collect valuable website data, like how many sessions (or “visits”)...

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Website photography ideas for a service-based business

Website photography ideas for a service-based business

by Lexie Thomas, WP owner, and Vera Snodgrass, WP writing intern Today’s website designs often prominently feature photos. If you’re a product-based business, what you need to take photos of is often obvious. Figuring out how to capture abstract services (like...

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