What are the keys to building a persuasive case study?

What are the keys to building a persuasive case study?

by Sarah Purdy, WP editor and online content specialist When you were a kid, you probably didn’t like being told what to do. Most of us have grown out of that phase. (We hope!) And when it comes to marketing copy, there is a much more effective strategy than simply...

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Highlights from Adobe Max 2023

Highlights from Adobe Max 2023

The WP graphic designers all spent some time in October at Adobe Max, learning about new tricks and treats available in our Adobe apps. These virtual sessions were packed with so many ideas! We’ve chosen just a few to highlight below. After Effects’ new background...

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5 reasons direct mail marketing is still relevant

5 reasons direct mail marketing is still relevant

by Sarah Purdy, WP editor and online content specialist In our increasingly screen-centric world, it can be easy to discount old-school marketing methods like direct mail. But this classic approach is still relevant when the situation and audience fit! Here are just a...

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12 YouTube optimization tips for businesses

12 YouTube optimization tips for businesses

by Michelle Stam, WP graphic designer and YouTube channel manager YouTube is a great platform for businesses to share how-to videos, product overviews, customer testimonials, and fun behind-the-scenes content. A good video lineup on YouTube helps establish your...

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Pros and cons of using AI in the marketing sphere

Pros and cons of using AI in the marketing sphere

by Sarah Purdy, WP editor and online content specialist One of the biggest buzzwords in marketing today is artificial intelligence. After the launch of ChatGPT in November 2022, there was a slew of headlines about the rise of AI-generated content and how it could be...

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7 SEO tactics to boost your online presence

7 SEO tactics to boost your online presence

by Sarah Purdy, WP editor and online content specialist Search engine optimization (SEO) is ever-changing. New technologies and tactics rise up, while search engines continuously adjust their algorithms and ranking factors. This state of constant change can make it...

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A beginner’s guide to Facebook ads

A beginner’s guide to Facebook ads

by Sarah Purdy, WP editor and online content specialist, and Vera Snodgrass, WP writing intern When you’re planning to advertise on social media, one of the first platforms that comes to mind is Facebook. With Facebook, you can create eye-catching ad campaigns for...

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Should you commit to an e-newsletter in 2023?

Should you commit to an e-newsletter in 2023?

by Lexie Thomas, WP owner, and Vera Snodgrass, WP writing intern Did you know there are 4.2 billion daily email users worldwide (FormRush, 2023)? That’s a whole lot of people checking their email. And it’s why email marketing is one of the most versatile and valuable...

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8 quick tips for taking better video

8 quick tips for taking better video

by Michelle Stam, WP graphic designer, and Vera Snodgrass, WP intern It’s more doable than ever before for a business to take its own footage for smaller-scale projects like short social media promotional videos. If you need a video, we’ve got a few tips for taking...

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