by Moriah Morter, WP writing intern, and Lexie Thomas, president Last month, we dropped tricks for segmenting your e-news audience. This month, we're sharing tips to elevate your content and design. Give your newsletter a boost with these trending tactics! ...
Entering the social search era: Why (and how) to create searchable social media content
by Moriah Morter, WP writing intern, and Sarah Purdy, WP editor and online content specialist We’re beginning to see a change in what it means to “google” something. While search engines still provide superior informative content, consumers and younger audiences (like...
Boost your e-blast engagement with audience segmentation
by Moriah Morter, WP writing intern, and Sarah Purdy, WP editor and online content specialist Have you ever deleted an email you didn't bother reading because it didn't seem relevant to you? One way to make sure your customers don't do the same with your emails is by...
Making multi-page layouts shine with InDesign
by Moriah Morter, WP writing intern, and Lexie Thomas, president A beautiful, well-organized newsletter, magazine, or book design is almost impossible to perfect without the right tools. The number of miniscule mistakes you could unknowingly make when designing a...
Why a brand ambassador might be your business’s perfect sidekick
by Moriah Morter, WP writing intern, and Sarah Purdy, WP editor and online content specialist Picture this: You're in the middle of a game of dodgeball against 50 people and the only person on your side is … you! There's no way to win all by yourself. But what if you...
How and when to use these popular hues
by Moriah Morter, WP writing intern, and Lexie Thomas, Write Place owner and content expert When it comes to color, a perfect resolution for 2024 is to be on top of trending tones! Whether you find yourself picking a stand-out accent for a book design or making a...
What are the keys to building a persuasive case study?
by Sarah Purdy, WP editor and online content specialist When you were a kid, you probably didn’t like being told what to do. Most of us have grown out of that phase. (We hope!) And when it comes to marketing copy, there is a much more effective strategy than simply...
Highlights from Adobe Max 2023
The WP graphic designers all spent some time in October at Adobe Max, learning about new tricks and treats available in our Adobe apps. These virtual sessions were packed with so many ideas! We’ve chosen just a few to highlight below. After Effects’ new background...
How to build your nonprofit’s brand foundation with behind-the-scenes best practices: Part 3
Keep your brand headed in the right direction with identity statements by Lexie Thomas, Write Place owner and content expert A mission, vision, and purpose are front and center for nonprofits—even more so than for businesses in the for-profit sector. Without these...
How to build your nonprofit’s brand foundation with behind-the-scenes best practices: Part 2
The value of audience personas by Lexie Thomas, Write Place owner and content expert Last month, we started our nonprofit marketing series with an article about the unglamorous “housekeeping” tasks you should tackle as a nonprofit when you’re ready to elevate your...
5 reasons direct mail marketing is still relevant
by Sarah Purdy, WP editor and online content specialist In our increasingly screen-centric world, it can be easy to discount old-school marketing methods like direct mail. But this classic approach is still relevant when the situation and audience fit! Here are just a...
12 YouTube optimization tips for businesses
by Michelle Stam, WP graphic designer and YouTube channel manager YouTube is a great platform for businesses to share how-to videos, product overviews, customer testimonials, and fun behind-the-scenes content. A good video lineup on YouTube helps establish your...
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