Eight steps to a successful rebrand

Eight steps to a successful rebrand

by Moriah Morter, WP writing intern, and Lexie Thomas, president We recently covered how to pinpoint whether your organization needs a rebrand. If your answer was yes … now it’s time for the heavy lifting (and some pretty fun stuff too)! In this article, we’re going...

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Need a refresh? Knowing when (and why) to rebrand

Need a refresh? Knowing when (and why) to rebrand

by Moriah Morter, WP writing intern, and Lexie Thomas, president Your brand communicates your business’s character. It’s more than just your logo—your brand is established through identity statements like your mission, vision, and values, as well as your website and...

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Boost your e-blast engagement with audience segmentation

Boost your e-blast engagement with audience segmentation

by Moriah Morter, WP writing intern, and Sarah Purdy, WP editor and online content specialist Have you ever deleted an email you didn't bother reading because it didn't seem relevant to you? One way to make sure your customers don't do the same with your emails is by...

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Making multi-page layouts shine with InDesign

Making multi-page layouts shine with InDesign

by Moriah Morter, WP writing intern, and Lexie Thomas, president A beautiful, well-organized newsletter, magazine, or book design is almost impossible to perfect without the right tools. The number of miniscule mistakes you could unknowingly make when designing a...

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How and when to use these popular hues

How and when to use these popular hues

by Moriah Morter, WP writing intern, and Lexie Thomas, Write Place owner and content expert When it comes to color, a perfect resolution for 2024 is to be on top of trending tones! Whether you find yourself picking a stand-out accent for a book design or making a...

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What are the keys to building a persuasive case study?

What are the keys to building a persuasive case study?

by Sarah Purdy, WP editor and online content specialist When you were a kid, you probably didn’t like being told what to do. Most of us have grown out of that phase. (We hope!) And when it comes to marketing copy, there is a much more effective strategy than simply...

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Highlights from Adobe Max 2023

Highlights from Adobe Max 2023

The WP graphic designers all spent some time in October at Adobe Max, learning about new tricks and treats available in our Adobe apps. These virtual sessions were packed with so many ideas! We’ve chosen just a few to highlight below. After Effects’ new background...

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