Need a refresh? Knowing when (and why) to rebrand

Need a refresh? Knowing when (and why) to rebrand

by Moriah Morter, WP writing intern, and Lexie Thomas, president Your brand communicates your business’s character. It’s more than just your logo—your brand is established through identity statements like your mission, vision, and values, as well as your website and...

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Making multi-page layouts shine with InDesign

Making multi-page layouts shine with InDesign

by Moriah Morter, WP writing intern, and Lexie Thomas, president A beautiful, well-organized newsletter, magazine, or book design is almost impossible to perfect without the right tools. The number of miniscule mistakes you could unknowingly make when designing a...

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How and when to use these popular hues

How and when to use these popular hues

by Moriah Morter, WP writing intern, and Lexie Thomas, Write Place owner and content expert When it comes to color, a perfect resolution for 2024 is to be on top of trending tones! Whether you find yourself picking a stand-out accent for a book design or making a...

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Highlights from Adobe Max 2023

Highlights from Adobe Max 2023

The WP graphic designers all spent some time in October at Adobe Max, learning about new tricks and treats available in our Adobe apps. These virtual sessions were packed with so many ideas! We’ve chosen just a few to highlight below. After Effects’ new background...

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7 ways to spice up your annual report

7 ways to spice up your annual report

by Lexie Thomas, WP owner, and Vera Snodgrass, WP writing intern Annual reports are not just used to explain the current state of your business—they’re an opportunity to connect with your investors, stakeholders, and employees. The most successful annual reports go...

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How to harness the power of visual communication

How to harness the power of visual communication

by Lexie Thomas, WP owner, and Vera Snodgrass, WP writing intern Whether it’s for online marketing, internal reports, or presentations, having polished visual communication is crucial for today’s brands. Thanks to our digital world, consumers are presented with and...

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6 quick(ish) website design tweaks to keep your site fresh

6 quick(ish) website design tweaks to keep your site fresh

by Lexie Thomas, WP owner, and Vera Snodgrass, WP writing intern It’s inevitable: At some point, your website design will start to feel dated. For many small businesses, keeping your website looking current is a big ask. But it’s possible to make updates to specific...

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Website photography ideas for a service-based business

Website photography ideas for a service-based business

by Lexie Thomas, WP owner, and Vera Snodgrass, WP writing intern Today’s website designs often prominently feature photos. If you’re a product-based business, what you need to take photos of is often obvious. Figuring out how to capture abstract services (like...

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15 best practices for creating landing pages that work

15 best practices for creating landing pages that work

by Sarah Purdy and Alexis Thomas As we ring in 2021, businesses are considering where to invest their marketing budgets. Like everything else in 2020, PPC was disrupted. As the world adjusts to the lingering pandemic, people continue to spend more time and money...

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Flexing our Photoshop muscles from a distance

Flexing our Photoshop muscles from a distance

by Michelle Stam, WP print and digital designer When Lexie Thomas purchased the Write Place almost one year ago, we knew we needed to update our staff photo. It had been three years since our last group photo (yikes!)—so it was high time for a new one. We had a...

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