Defining the creative process

Defining the creative process

Ever wonder what we do when you come to us with a new project? Take a look inside the creative process we go through as designers! By Michelle Stam, WP graphic designer Creative process is a common term, but could you define it? Obviously, it’s a process designers use...

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Putting infographics to work

Putting infographics to work

Our graphic designer, Michelle Stam, recently completed a course on the principles of infographic design. Here’s a rundown on what Michelle found most helpful from her course: There are tons of ways to use infographics in communication pieces with your customers and...

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4 tips for choosing your social media images

4 tips for choosing your social media images

Around our office, it’s common to hear, “Can you send me the ad you’re talking about? I’m a visual person.” I know what you’re thinking: “You work in marketing and publishing. Of course your staff is full of visual learners.” True, but it’s also true that 65 percent...

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What’s that gibberish? The story behind placeholder text

What’s that gibberish? The story behind placeholder text

Most of our clients and authors have gotten a mock layout from us at some point that has contained a seemingly jumbled assembly of letters where there should be sensible text: Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut...

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Simple tips to improve newsletter design

Simple tips to improve newsletter design

The end of the year is a great time to consider your newsletter—whether electronic or print—and see what can be done to improve it. Take a good look at your newsletter. Try to ignore the content for a moment and focus simply on the look—does it appear visually...

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Tips for creating a business e-newsletter worth reading

Tips for creating a business e-newsletter worth reading

An e-newsletter is a great way to keep your customers up-to-date on what's going on at your business. They can also be an effective vehicle to offer additional value—specials, discounts, how-to's, industry news, tips, and more. If you offer great content and let your...

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Less is more—even on websites

Less is more—even on websites

If you want to get your message across, it's best to take away as many distractions as you can. You want the message to catch and hold the eye of the reader. This maxim is an important concept in the development of branding, advertising, and websites. Take a good look...

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A new look for the new year

A new look for the new year

By now, we hope most of our clients are familiar with branding and identity building. We are fairly certain most of you have heard one of us use the word consistency a time or two when talk of maintaining brand integrity was on the table. But is there ever a time to...

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