By now, we hope most of our clients are familiar with branding and identity building. We are fairly certain most of you have heard one of us use the word consistency a time or two when talk of maintaining brand integrity was on the table.
But is there ever a time to break up the commitment to consistency? We think so. For the first time in our seventeen-year history, the Write Place is undergoing a logo redesign and brand refreshing. The process is well underway, and early in 2013, a new website and logo will be released.
The decision to take this step was not made on a whim. Since our business was founded, we have continuously adapted our services as the needs of our clients have changed with the evolving communication landscape.
It became clear that our logo, originally created by now-retired owner Carol Van Klompenburg in 1995 for her start-up one-woman writing show, was no longer the best representation of the business the Write Place had become. We needed a design and a brand structure that reflected our complete spectrum of skills.
Graphically, you’ll see a more modern logo. In our identity statement and our content, you’ll notice a more complete representation of the book publishing division of the business. Our brand messaging will continue to highlight our most popular services, such as newsletters, graphic design, and proofreading, but we will also speak to our ability to serve our clients’ growing need for online services, such as social media and online content marketing.
If you just can’t wait until January to check out our new logo, head over to our Facebook page. We’ll reveal one piece of the new logo at a time over the next few months. Be sure to “Like” us while you’re there.
We are excited about the direction the Write Place is headed, and we look forward to sharing our new look with you in 2013!