5 essential tips for crafting unforgettable content on YouTube

by Sarah Purdy | Aug 25, 2025 | Business Division, Content & Marketing Tips

by Moriah Morter, WP writing assistant One of my favorite quotes from the insightful Maya Angelou is, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” I love this quote for life in general...

You can bring Google’s E-E-A-T standards to the table

by Sarah Purdy | Jul 9, 2025 | Business Division, Content & Marketing Tips

by Moriah Morter, WP writing assistant, and Lexie Thomas, WP owner and content expert In the changing landscape of internet culture, where more traditional search results compete with AI overviews and articles, we’re here to verify that people-first content still...

Employee newsletters should still have a place in your communication plan

by Sarah Purdy | Jun 4, 2025 | Business Division, Content & Marketing Tips

by Lexie Thomas, WP owner and content expert In today’s on-demand, snippet-loving communication world, something as traditional (dare I say “old school”?) as an employee newsletter may seem like a waste of time. It’s true … partially. Employee newsletters—done well—do...

Adapting to the new landscape of search marketing

by Sarah Purdy | Mar 31, 2025 | Business Division, Content & Marketing Tips

by Sarah Purdy, WP editor and online content specialist Those of us who have been in the search marketing game for a while have seen many changes … but nothing quite like the major (practically tectonic!) shifts brought on by AI and the explosion in the number of...

Organization is power: Editorial calendars

by Sarah Purdy | Feb 27, 2025 | Business Division, Content & Marketing Tips

by Lexie Thomas, WP owner and content expert, and Moriah Morter, WP writing intern Content planning is a beast. But that’s because content creators and marketers know the power and possibilities a single piece of content can have! If you’re creating pieces that align...