You can bring Google’s E-E-A-T standards to the table

by Sarah Purdy | Jul 9, 2025 | Business Division, Content & Marketing Tips

by Moriah Morter, WP writing assistant, and Lexie Thomas, WP owner and content expert In the changing landscape of internet culture, where more traditional search results compete with AI overviews and articles, we’re here to verify that people-first content still...

Employee newsletters should still have a place in your communication plan

by Sarah Purdy | Jun 4, 2025 | Business Division, Content & Marketing Tips

by Lexie Thomas, WP owner and content expert In today’s on-demand, snippet-loving communication world, something as traditional (dare I say “old school”?) as an employee newsletter may seem like a waste of time. It’s true … partially. Employee newsletters—done well—do...

Adapting to the new landscape of search marketing

by Sarah Purdy | Mar 31, 2025 | Business Division, Content & Marketing Tips

by Sarah Purdy, WP editor and online content specialist Those of us who have been in the search marketing game for a while have seen many changes … but nothing quite like the major (practically tectonic!) shifts brought on by AI and the explosion in the number of...

Organization is power: Editorial calendars

by Sarah Purdy | Feb 27, 2025 | Business Division, Content & Marketing Tips

by Lexie Thomas, WP owner and content expert, and Moriah Morter, WP writing intern Content planning is a beast. But that’s because content creators and marketers know the power and possibilities a single piece of content can have! If you’re creating pieces that align...

Oskaloosa farm kid, veteran, and man of faith publishes memoir

by Sarah Purdy | Jan 8, 2025 | Book Place, Book Releases & Events

Lifelong Oskaloosa resident Carl Drost is known for many things, like serving 28 years on the school board, spearheading multiple community projects, and operating a local implement dealership for 40 years. And now, Drost can add published author to the list. Just in...