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Need a refresh? Knowing when (and why) to rebrand

Need a refresh? Knowing when (and why) to rebrand

by Sarah Purdy | Aug 7, 2024 | Business Division, Content & Marketing Tips, Graphic Design Tips

by Moriah Morter, WP writing intern, and Lexie Thomas, president Your brand communicates your business’s character. It’s more than just your logo—your brand is established through identity statements like your mission, vision, and values, as well as your website and...
Rethinking your e-newsletter? Here are five top trends to consider!

Rethinking your e-newsletter? Here are five top trends to consider!

by Sarah Purdy | Jul 2, 2024 | Business Division, Content & Marketing Tips, Graphic Design Tips

by Moriah Morter, WP writing intern, and Lexie Thomas, president Last month, we dropped tricks for segmenting your e-news audience. This month, we’re sharing tips to elevate your content and design. Give your newsletter a boost with these trending tactics!  ...
Entering the social search era: Why (and how) to create searchable social media content

Entering the social search era: Why (and how) to create searchable social media content

by Sarah Purdy | Jun 21, 2024 | Business Division, Content & Marketing Tips

by Moriah Morter, WP writing intern, and Sarah Purdy, WP editor and online content specialist We’re beginning to see a change in what it means to “google” something. While search engines still provide superior informative content, consumers and younger audiences (like...
Boost your e-blast engagement with audience segmentation

Boost your e-blast engagement with audience segmentation

by Sarah Purdy | Jun 17, 2024 | Business Division, Content & Marketing Tips

by Moriah Morter, WP writing intern, and Sarah Purdy, WP editor and online content specialist Have you ever deleted an email you didn’t bother reading because it didn’t seem relevant to you? One way to make sure your customers don’t do the same with...
Troy the Llama celebrates grandmas in third children’s book by Oskaloosa author

Troy the Llama celebrates grandmas in third children’s book by Oskaloosa author

by Sarah Purdy | May 21, 2024 | Book Place, Book Releases & Events

Oskaloosa author Merle Mann has published the third book in his series about the adorable Troy the Llama. In this installment, Troy and his six siblings are celebrating someone they love very much: their nana. Nana is very special—she loves to cook and bake, wears...
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