by Lexie Thomas | Jun 4, 2014 | Book Place, Book Releases & Events
In a pursuit designed to rekindle memories of Iowa’s great rural schools, Barb and Dave Else drove throughout Iowa to photograph more than 230 abandoned or repurposed high school buildings. Their resulting book, For All the Small Schools: A Photographic Pursuit...
by Lexie Thomas | Mar 21, 2014 | Business Division, Content & Marketing Tips
Do your potential customers know what you are trying to say in your advertising? Simply put, you want consumers to pick you over your competitor. Your advertising should be very clear about why you are the business of choice. You want to inspire potential customers to...
by Lexie Thomas | Mar 17, 2014 | Business Division, Graphic Design Tips
The end of the year is a great time to consider your newsletter—whether electronic or print—and see what can be done to improve it. Take a good look at your newsletter. Try to ignore the content for a moment and focus simply on the look—does it appear visually...
by Lexie Thomas | Mar 10, 2014 | Book Place, Book Releases & Events
In her latest book, Oskaloosa, Iowa, resident Jean Saxton channels her decades of reflection on life, nature, art and more into expressive poetry. Three Deep Breaths is her second book published with the Write Place and is available at area shops, Painted Daisies in...
by Lexie Thomas | Feb 21, 2014 | Business Division, Content & Marketing Tips
You need to keep your content organic—and we don’t mean the food in your fridge. Organic content is preferred by search engines using organic search rankings. Decoded, an “organic search” is simply a search that ranks results based on content and keyword relevancy,...
