by Lexie Thomas | Jul 17, 2014 | Business Division, Content & Marketing Tips
E-books offer a unique option for businesses In today’s world, your customers see more marketing than ever before. Social media has caused customers’ expectations to evolve―rather than passively receiving marketing messages, consumers value interaction and information...
by Lexie Thomas | Jun 4, 2014 | Book Place, Book Releases & Events
In a pursuit designed to rekindle memories of Iowa’s great rural schools, Barb and Dave Else drove throughout Iowa to photograph more than 230 abandoned or repurposed high school buildings. Their resulting book, For All the Small Schools: A Photographic Pursuit...
by Lexie Thomas | Mar 21, 2014 | Business Division, Content & Marketing Tips
Do your potential customers know what you are trying to say in your advertising? Simply put, you want consumers to pick you over your competitor. Your advertising should be very clear about why you are the business of choice. You want to inspire potential customers to...
by Lexie Thomas | Mar 17, 2014 | Business Division, Graphic Design Tips
The end of the year is a great time to consider your newsletter—whether electronic or print—and see what can be done to improve it. Take a good look at your newsletter. Try to ignore the content for a moment and focus simply on the look—does it appear visually...
by Lexie Thomas | Mar 10, 2014 | Book Place, Book Releases & Events
In her latest book, Oskaloosa, Iowa, resident Jean Saxton channels her decades of reflection on life, nature, art and more into expressive poetry. Three Deep Breaths is her second book published with the Write Place and is available at area shops, Painted Daisies in...
