by Michelle Stam | Jun 30, 2023 | Business Division, Content & Marketing Tips
The value of audience personas by Lexie Thomas, Write Place owner and content expert Last month, we started our nonprofit marketing series with an article about the unglamorous “housekeeping” tasks you should tackle as a nonprofit when you’re ready to elevate your...
by Michelle Stam | Jun 29, 2023 | Business Division, Content & Marketing Tips
by Sarah Purdy, WP editor and online content specialist In our increasingly screen-centric world, it can be easy to discount old-school marketing methods like direct mail. But this classic approach is still relevant when the situation and audience fit! Here are just a...
by Michelle Stam | Jun 27, 2023 | Business Division, Content & Marketing Tips
by Michelle Stam, WP graphic designer and YouTube channel manager YouTube is a great platform for businesses to share how-to videos, product overviews, customer testimonials, and fun behind-the-scenes content. A good video lineup on YouTube helps establish your...
by Michelle Stam | Apr 22, 2020 | Business Division, Graphic Design Tips
by Michelle Stam, WP print and digital designer When Lexie Thomas purchased the Write Place almost one year ago, we knew we needed to update our staff photo. It had been three years since our last group photo (yikes!)—so it was high time for a new one. We had a...
by Michelle Stam | Jul 9, 2015 | Business Division, Content & Marketing Tips, Graphic Design Tips
Around our office, it’s common to hear, “Can you send me the ad you’re talking about? I’m a visual person.” I know what you’re thinking: “You work in marketing and publishing. Of course your staff is full of visual learners.” True, but it’s also true that 65 percent...
