by Lexie Thomas | Mar 21, 2013 | Business Division, Content & Marketing Tips, Graphic Design Tips
An e-newsletter is a great way to keep your customers up-to-date on what’s going on at your business. They can also be an effective vehicle to offer additional value—specials, discounts, how-to’s, industry news, tips, and more. If you offer great content...
by Lexie Thomas | Mar 21, 2013 | Book Place, Book Publishing News & Tips, Business Division, Content & Marketing Tips
Writing a book can seem like a daunting task, but it doesn’t have to be. In today’s digital world, many business owners are using e-books as a marketing tool to establish their expertise and help build their business’s reputations. You don’t...
by Lexie Thomas | Mar 21, 2013 | Business Division, Content & Marketing Tips, Graphic Design Tips
If you want to get your message across, it’s best to take away as many distractions as you can. You want the message to catch and hold the eye of the reader. This maxim is an important concept in the development of branding, advertising, and websites. Take a...
by Lexie Thomas | Mar 21, 2013 | Business Division, Content & Marketing Tips
What piques your interest? Bullet points listing product features or an idea that solves a problem that matters to you? A list of mundane, bulleted features doesn’t have a lot of emotional appeal to which consumers or clients can connect. Bullet points: Are dry...
by Lexie Thomas | Mar 21, 2013 | Business Division, Content & Marketing Tips
Journalists pack information into headlines and the first few sentences of an article. Fireman injured in fall from tree during rescue attempt. Kitten unharmed. This informative writing uses a method called the inverted triangle. The important news comes first, and...
