News + Tips

by Lexie Thomas, WP owner and content expert, and Moriah Morter, WP writing intern Content planning is a beast. But that’s because content creators and marketers know the power and possibilities a single piece of content can have! If you’re creating pieces that align...

by Moriah Morter, WP writing intern, and Lexie Thomas, president We recently covered how to pinpoint whether your organization needs a rebrand. If your answer was yes … now it’s time for the heavy lifting (and some pretty fun stuff too)! In this article, we’re going...

by Moriah Morter, WP writing intern, and Sarah Purdy, WP editor and online content specialist We’re beginning to see a change in what it means to “google” something. While search engines still provide superior informative content, consumers and younger audiences (like...

by Moriah Morter, WP writing intern, and Sarah Purdy, WP editor and online content specialist Have you ever deleted an email you didn't bother reading because it didn't seem relevant to you? One way to make sure your customers don't do the same with your emails is by...

by Moriah Morter, WP writing intern, and Sarah Purdy, WP editor and online content specialist Picture this: You're in the middle of a game of dodgeball against 50 people and the only person on your side is … you! There's no way to win all by yourself. But what if you...