News + Tips

5 MORE essential tips for creating great YouTube content

5 MORE essential tips for creating great YouTube content

This article is the second in a two-part series. Miss out on part one? Click here to catch the first half! by Moriah Morter, WP writing assistant Ready for the next five tips in our YouTube series? Let’s dive right into this fresh scoop on crafting unforgettable...

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5 essential tips for crafting unforgettable content on YouTube

5 essential tips for crafting unforgettable content on YouTube

by Moriah Morter, WP writing assistant One of my favorite quotes from the insightful Maya Angelou is, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” I love this quote for life in general ......

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You can bring Google’s E-E-A-T standards to the table

You can bring Google’s E-E-A-T standards to the table

by Moriah Morter, WP writing assistant, and Lexie Thomas, WP owner and content expert In the changing landscape of internet culture, where more traditional search results compete with AI overviews and articles, we’re here to verify that people-first content still...

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Adapting to the new landscape of search marketing

Adapting to the new landscape of search marketing

by Sarah Purdy, WP editor and online content specialist Those of us who have been in the search marketing game for a while have seen many changes … but nothing quite like the major (practically tectonic!) shifts brought on by AI and the explosion in the number of...

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Organization is power: Editorial calendars

Organization is power: Editorial calendars

by Lexie Thomas, WP owner and content expert, and Moriah Morter, WP writing intern Content planning is a beast. But that’s because content creators and marketers know the power and possibilities a single piece of content can have! If you’re creating pieces that align...

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Oskaloosa farm kid, veteran, and man of faith publishes memoir

Oskaloosa farm kid, veteran, and man of faith publishes memoir

Lifelong Oskaloosa resident Carl Drost is known for many things, like serving 28 years on the school board, spearheading multiple community projects, and operating a local implement dealership for 40 years. And now, Drost can add published author to the list. Just in...

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Eight steps to a successful rebrand

Eight steps to a successful rebrand

by Moriah Morter, WP writing intern, and Lexie Thomas, president We recently covered how to pinpoint whether your organization needs a rebrand. If your answer was yes … now it’s time for the heavy lifting (and some pretty fun stuff too)! In this article, we’re going...

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Need a refresh? Knowing when (and why) to rebrand

Need a refresh? Knowing when (and why) to rebrand

by Moriah Morter, WP writing intern, and Lexie Thomas, president Your brand communicates your business’s character. It’s more than just your logo—your brand is established through identity statements like your mission, vision, and values, as well as your website and...

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