News + Tips

by Lexie Thomas, WP owner and content expert I’ll confess, I feel old(ish) as I set up this article. As a fresh college grad with a new gig, dabbling at improving our small business’s website, I connected with a very enthusiastic marketing pro who delivered to me my...

This article is the second in a two-part series. Miss out on part one? Click here to catch the first half! by Moriah Morter, WP writing assistant Ready for the next five tips in our YouTube series? Let’s dive right into this fresh scoop on crafting unforgettable...

by Moriah Morter, WP writing assistant One of my favorite quotes from the insightful Maya Angelou is, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” I love this quote for life in general ......

by Moriah Morter, WP writing assistant, and Lexie Thomas, WP owner and content expert In the changing landscape of internet culture, where more traditional search results compete with AI overviews and articles, we’re here to verify that people-first content still...

by Lexie Thomas, WP owner and content expert In today’s on-demand, snippet-loving communication world, something as traditional (dare I say “old school”?) as an employee newsletter may seem like a waste of time. It’s true … partially. Employee newsletters—done well—do...

by Sarah Purdy, WP editor and online content specialist Those of us who have been in the search marketing game for a while have seen many changes … but nothing quite like the major (practically tectonic!) shifts brought on by AI and the explosion in the number of...

by Lexie Thomas, WP owner and content expert, and Moriah Morter, WP writing intern Content planning is a beast. But that’s because content creators and marketers know the power and possibilities a single piece of content can have! If you’re creating pieces that align...

by Moriah Morter, WP writing intern, and Lexie Thomas, president We recently covered how to pinpoint whether your organization needs a rebrand. If your answer was yes … now it’s time for the heavy lifting (and some pretty fun stuff too)! In this article, we’re going...