News + Tips
Oskaloosa farm kid, veteran, and man of faith publishes memoir
Lifelong Oskaloosa resident Carl Drost is known for many things, like serving 28 years on the school board, spearheading multiple community projects, and operating a local implement dealership for 40 years. And now, Drost can add published author to the list. Just in...
Eight steps to a successful rebrand
by Moriah Morter, WP writing intern, and Lexie Thomas, president We recently covered how to pinpoint whether your organization needs a rebrand. If your answer was yes … now it’s time for the heavy lifting (and some pretty fun stuff too)! In this article, we’re going...
Bloomfield author’s Bible-inspired ABC book brought to life with illuminated illustrations
This fall, author Lynne Roers has achieved a dream many months in the making: publishing the second edition of her ABC book, The Amazing King of Zion. The heart of the book remains the acrostic poem Roers originally published in 2023 for her second granddaughter, in...
Need a refresh? Knowing when (and why) to rebrand
by Moriah Morter, WP writing intern, and Lexie Thomas, president Your brand communicates your business’s character. It’s more than just your logo—your brand is established through identity statements like your mission, vision, and values, as well as your website and...
Rethinking your e-newsletter? Here are five top trends to consider!
by Moriah Morter, WP writing intern, and Lexie Thomas, president Last month, we dropped tricks for segmenting your e-news audience. This month, we're sharing tips to elevate your content and design. Give your newsletter a boost with these trending tactics! ...
Entering the social search era: Why (and how) to create searchable social media content
by Moriah Morter, WP writing intern, and Sarah Purdy, WP editor and online content specialist We’re beginning to see a change in what it means to “google” something. While search engines still provide superior informative content, consumers and younger audiences (like...
Boost your e-blast engagement with audience segmentation
by Moriah Morter, WP writing intern, and Sarah Purdy, WP editor and online content specialist Have you ever deleted an email you didn't bother reading because it didn't seem relevant to you? One way to make sure your customers don't do the same with your emails is by...
Troy the Llama celebrates grandmas in third children’s book by Oskaloosa author
Oskaloosa author Merle Mann has published the third book in his series about the adorable Troy the Llama. In this installment, Troy and his six siblings are celebrating someone they love very much: their nana. Nana is very special—she loves to cook and bake, wears...
Making multi-page layouts shine with InDesign
by Moriah Morter, WP writing intern, and Lexie Thomas, president A beautiful, well-organized newsletter, magazine, or book design is almost impossible to perfect without the right tools. The number of miniscule mistakes you could unknowingly make when designing a...
Set sail on a new adventure in latest book from mother-son duo
In Gypsy and the Pirate, mother-son author-illustrator team Gypsy and Vince Vagabond take readers young and old on a magical journey aboard the Atlantis Dream. The captain of the ship is Vince the Pirate, a swashbuckler who needs to decide what’s most important: his...
Why a brand ambassador might be your business’s perfect sidekick
by Moriah Morter, WP writing intern, and Sarah Purdy, WP editor and online content specialist Picture this: You're in the middle of a game of dodgeball against 50 people and the only person on your side is … you! There's no way to win all by yourself. But what if you...
How and when to use these popular hues
by Moriah Morter, WP writing intern, and Lexie Thomas, Write Place owner and content expert When it comes to color, a perfect resolution for 2024 is to be on top of trending tones! Whether you find yourself picking a stand-out accent for a book design or making a...
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