News + Tips
What a good girl!: Author publishes loving tribute to a very special dog
Dog lovers take notice—Ramsey author Laurie Hanson has published Good Girl, Karma, a bark-tastic children’s book celebrating an adorable golden retriever! In the book, Hanson takes readers through a day with sweet Karma as she dances, cleans up kitchen floors, plays...
A beginner’s guide to Facebook ads
by Sarah Purdy, WP editor and online content specialist, and Vera Snodgrass, WP writing intern When you’re planning to advertise on social media, one of the first platforms that comes to mind is Facebook. With Facebook, you can create eye-catching ad campaigns for...
Should you commit to an e-newsletter in 2023?
by Lexie Thomas, WP owner, and Vera Snodgrass, WP writing intern Did you know there are 4.2 billion daily email users worldwide (FormRush, 2023)? That’s a whole lot of people checking their email. And it’s why email marketing is one of the most versatile and valuable...
8 quick tips for taking better video
by Michelle Stam, WP graphic designer, and Vera Snodgrass, WP intern It’s more doable than ever before for a business to take its own footage for smaller-scale projects like short social media promotional videos. If you need a video, we’ve got a few tips for taking...
The 5 stages of illustrating a children’s book
by Sarah Purdy, WP publishing consultant, and Sarah Naberhaus, WP graphic designer Illustrations are the very heart and soul of a children’s book. Paired with the author’s words, a book’s artwork invites young readers into the world of the story. The most successful...
7 ways to spice up your annual report
by Lexie Thomas, WP owner, and Vera Snodgrass, WP writing intern Annual reports are not just used to explain the current state of your business—they’re an opportunity to connect with your investors, stakeholders, and employees. The most successful annual reports go...
Wisconsin author celebrates publication of charming, heartfelt memoir
In the quiet, insulated early days of the COVID-19 pandemic, Wisconsin native Gary Hines was feeling restless. His wife, Jean, suggested that he sit down and write some stories from his life to share with their daughters. Nearly three years later, that small...
How to harness the power of visual communication
by Lexie Thomas, WP owner, and Vera Snodgrass, WP writing intern Whether it’s for online marketing, internal reports, or presentations, having polished visual communication is crucial for today’s brands. Thanks to our digital world, consumers are presented with and...
Spreading kindness: Pella author publishes Christian activity book for kids and families
Looking for ways to have fun and help others this summer? Visions of Hope: Activities and Prayers to Start a Revival by Pella author Karen Fitzsimmons is a Christian activity book that children and adults can complete together. In its pages, readers will find...
6 quick(ish) website design tweaks to keep your site fresh
by Lexie Thomas, WP owner, and Vera Snodgrass, WP writing intern It’s inevitable: At some point, your website design will start to feel dated. For many small businesses, keeping your website looking current is a big ask. But it’s possible to make updates to specific...
The countdown is on: Google Analytics 4 takes over in July 2023
by Sarah Purdy, WP editor and online content specialist, and Vera Snodgrass, WP writing intern For years, businesses and marketing professionals have used Google’s Universal Analytics platform to collect valuable website data, like how many sessions (or “visits”)...
Website photography ideas for a service-based business
by Lexie Thomas, WP owner, and Vera Snodgrass, WP writing intern Today’s website designs often prominently feature photos. If you’re a product-based business, what you need to take photos of is often obvious. Figuring out how to capture abstract services (like...
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