by Sarah Purdy, WP editor and online content specialist In our increasingly screen-centric world, it can be easy to discount old-school marketing methods like direct mail. But this classic approach is still relevant when the situation and audience fit! Here are just a...
by Michelle Stam, WP graphic designer and YouTube channel manager YouTube is a great platform for businesses to share how-to videos, product overviews, customer testimonials, and fun behind-the-scenes content. A good video lineup on YouTube helps establish your...
The building blocks of nonprofit marketing by Lexie Thomas, Write Place owner and content expert Nonprofit marketing is not for the faint of heart. There’s often more to do and less budget to accomplish your goals with than in a for-profit business situation. Staff...
by Sarah Purdy, WP editor and online content specialist One of the biggest buzzwords in marketing today is artificial intelligence. After the launch of ChatGPT in November 2022, there was a slew of headlines about the rise of AI-generated content and how it could be...
by Sarah Purdy, WP editor and online content specialist Search engine optimization (SEO) is ever-changing. New technologies and tactics rise up, while search engines continuously adjust their algorithms and ranking factors. This state of constant change can make it...
by Sarah Purdy, WP editor and online content specialist, and Vera Snodgrass, WP writing intern When you’re planning to advertise on social media, one of the first platforms that comes to mind is Facebook. With Facebook, you can create eye-catching ad campaigns for...
by Lexie Thomas, WP owner, and Vera Snodgrass, WP writing intern Did you know there are 4.2 billion daily email users worldwide (FormRush, 2023)? That’s a whole lot of people checking their email. And it’s why email marketing is one of the most versatile and valuable...
by Michelle Stam, WP graphic designer, and Vera Snodgrass, WP intern It’s more doable than ever before for a business to take its own footage for smaller-scale projects like short social media promotional videos. If you need a video, we’ve got a few tips for taking...
by Lexie Thomas, WP owner, and Vera Snodgrass, WP writing intern Annual reports are not just used to explain the current state of your business—they’re an opportunity to connect with your investors, stakeholders, and employees. The most successful annual reports go...
by Lexie Thomas, WP owner, and Vera Snodgrass, WP writing intern Whether it’s for online marketing, internal reports, or presentations, having polished visual communication is crucial for today’s brands. Thanks to our digital world, consumers are presented with and...
by Lexie Thomas, WP owner, and Vera Snodgrass, WP writing intern It’s inevitable: At some point, your website design will start to feel dated. For many small businesses, keeping your website looking current is a big ask. But it’s possible to make updates to specific...
by Sarah Purdy, WP editor and online content specialist, and Vera Snodgrass, WP writing intern For years, businesses and marketing professionals have used Google’s Universal Analytics platform to collect valuable website data, like how many sessions (or “visits”)...
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