E-books offer a unique option for businesses In today’s world, your customers see more marketing than ever before. Social media has caused customers’ expectations to evolve―rather than passively receiving marketing messages, consumers value interaction and information...
Do your potential customers know what you are trying to say in your advertising? Simply put, you want consumers to pick you over your competitor. Your advertising should be very clear about why you are the business of choice. You want to inspire potential customers to...
The end of the year is a great time to consider your newsletter—whether electronic or print—and see what can be done to improve it. Take a good look at your newsletter. Try to ignore the content for a moment and focus simply on the look—does it appear visually...
You need to keep your content organic—and we don’t mean the food in your fridge. Organic content is preferred by search engines using organic search rankings. Decoded, an “organic search” is simply a search that ranks results based on content and keyword relevancy,...
There’s nothing more useless than a beautifully designed website that nobody ever sees. Optimizing your website’s content for search engines can not only ensure that people find it, but that the right people find it—the ones who are actually interested in your...
Does the thought of Facebook marketing for your business make you want to forsake civilization and live in a cave where technology can never find you? While Facebook isn’t always easy, rest assured that it doesn’t have to be scary, or baffling. In engaging with your...
Most businesses are starting to realize that in today’s world, it’s easy—and often inexpensive—to get content “out there.” So, full speed ahead with marketing! Wait. Do you really want to plunge into blogs, Facebook, Pinterest, Twitter, brochures, radio spots, and...
Nearly all businesses and organizations have occasions to write a news release, yet too frequently these opportunities are passed by. A good release doesn’t have to be complicated or time-consuming. Yes, it should be written in a professional way and, yes, spelling...
It's human nature. When you get something good, you come back for more. And it works with more than dessert. Providing your loyal and prospective customers with something of value is a great way to keep them looking for more. Provide it for free, and you'll build...
An e-newsletter is a great way to keep your customers up-to-date on what's going on at your business. They can also be an effective vehicle to offer additional value—specials, discounts, how-to's, industry news, tips, and more. If you offer great content and let your...
Writing a book can seem like a daunting task, but it doesn't have to be. In today's digital world, many business owners are using e-books as a marketing tool to establish their expertise and help build their business's reputations. You don't have to be a brilliant...
If you want to get your message across, it's best to take away as many distractions as you can. You want the message to catch and hold the eye of the reader. This maxim is an important concept in the development of branding, advertising, and websites. Take a good look...
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