News + Tips

How to write a news release

How to write a news release

Nearly all businesses and organizations have occasions to write a news release, yet too frequently these opportunities are passed by.  A good release doesn’t have to be complicated or time-consuming. Yes, it should be written in a professional way and, yes, spelling...

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A quick guide to content marketing

A quick guide to content marketing

It's human nature. When you get something good, you come back for more. And it works with more than dessert. Providing your loyal and prospective customers with something of value is a great way to keep them looking for more. Provide it for free, and you'll build...

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Tips for creating a business e-newsletter worth reading

Tips for creating a business e-newsletter worth reading

An e-newsletter is a great way to keep your customers up-to-date on what's going on at your business. They can also be an effective vehicle to offer additional value—specials, discounts, how-to's, industry news, tips, and more. If you offer great content and let your...

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E-books for business marketing

E-books for business marketing

Writing a book can seem like a daunting task, but it doesn't have to be. In today's digital world, many business owners are using e-books as a marketing tool to establish their expertise and help build their business's reputations. You don't have to be a brilliant...

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Less is more—even on websites

Less is more—even on websites

If you want to get your message across, it's best to take away as many distractions as you can. You want the message to catch and hold the eye of the reader. This maxim is an important concept in the development of branding, advertising, and websites. Take a good look...

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It’s time to bite the bullets

It’s time to bite the bullets

What piques your interest? Bullet points listing product features or an idea that solves a problem that matters to you? A list of mundane, bulleted features doesn't have a lot of emotional appeal to which consumers or clients can connect. Bullet points: Are dry facts....

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Do you want your words to inform or persuade?

Do you want your words to inform or persuade?

Journalists pack information into headlines and the first few sentences of an article. Fireman injured in fall from tree during rescue attempt. Kitten unharmed. This informative writing uses a method called the inverted triangle. The important news comes first, and...

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A new look for the new year

A new look for the new year

By now, we hope most of our clients are familiar with branding and identity building. We are fairly certain most of you have heard one of us use the word consistency a time or two when talk of maintaining brand integrity was on the table. But is there ever a time to...

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Write Place announces winner of book contest

Write Place announces winner of book contest

The Write Place, located in Pella, Iowa, has named Michael Van Natta of Knoxville as the winner of its 2012 Book Contest. "We had so many great entries that it was difficult to make a decision," said Hannah Crawford, book division coordinator. "But Mike's novel stood...

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Local author invites readers to venture into a larger world

Local author invites readers to venture into a larger world

In search of a bigger world, Pella resident Carol Van Klompenburg headed to Nicaragua in 2008 for a ten-day service trip. She found that bigger world. And, as she explored it, she discovered a people and a country that beckoned her to return again and again as she...

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The Write Place celebrates 15 years

The Write Place celebrates 15 years

The Write Place has a history of expanding its services to meet the needs of its clients. In its 15 years—the last four with an office in Macomb, Illinois—Write Place owner Carol Van Klompenburg has helped her business evolve from a one-person writing shop to a...

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