by Sarah Purdy, WP editor and online content specialist One of the biggest buzzwords in marketing today is artificial intelligence. After the launch of ChatGPT in November 2022, there was a slew of headlines about the rise of AI-generated content and how it could be...
by Sarah Purdy, WP editor and online content specialist Search engine optimization (SEO) is ever-changing. New technologies and tactics rise up, while search engines continuously adjust their algorithms and ranking factors. This state of constant change can make it...
by Sarah Purdy, WP editor and online content specialist, and Vera Snodgrass, WP writing intern When you’re planning to advertise on social media, one of the first platforms that comes to mind is Facebook. With Facebook, you can create eye-catching ad campaigns for...
by Lexie Thomas, WP owner, and Vera Snodgrass, WP writing intern Did you know there are 4.2 billion daily email users worldwide (FormRush, 2023)? That’s a whole lot of people checking their email. And it’s why email marketing is one of the most versatile and valuable...
by Michelle Stam, WP graphic designer, and Vera Snodgrass, WP intern It’s more doable than ever before for a business to take its own footage for smaller-scale projects like short social media promotional videos. If you need a video, we’ve got a few tips for taking...
by Lexie Thomas, WP owner, and Vera Snodgrass, WP writing intern Annual reports are not just used to explain the current state of your business—they’re an opportunity to connect with your investors, stakeholders, and employees. The most successful annual reports go...
by Lexie Thomas, WP owner, and Vera Snodgrass, WP writing intern It’s inevitable: At some point, your website design will start to feel dated. For many small businesses, keeping your website looking current is a big ask. But it’s possible to make updates to specific...
by Sarah Purdy, WP editor and online content specialist, and Vera Snodgrass, WP writing intern For years, businesses and marketing professionals have used Google’s Universal Analytics platform to collect valuable website data, like how many sessions (or “visits”)...
by Sarah Purdy and Alexis Thomas As we ring in 2021, businesses are considering where to invest their marketing budgets. Like everything else in 2020, PPC was disrupted. As the world adjusts to the lingering pandemic, people continue to spend more time and money...
Whether you’re promoting a product or a book, it was already tough to compete in a fast-paced online world, where customers have a ton of information at their fingertips. And now that we’ve all been thrust into the era of social distancing, it’s even more important to...
Longtime Write Place client Pella Engraving & Sign Company has an enduring presence in the awards and engraving industry. While their craft is timeless, the technology and machining in their shop is cutting-edge. PEC also recently launched a new signage division,...
With a set up like Facebook, LinkedIn helps businesses connect and build relationships. It’s an ideal place for posting job listings, company news, and professional content. The numbers prove it: 57% of businesses have a LinkedIn company page, and 94% of...
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