A beginner’s guide to Facebook ads

A beginner’s guide to Facebook ads

by Sarah Purdy, WP editor and online content specialist, and Vera Snodgrass, WP writing intern When you’re planning to advertise on social media, one of the first platforms that comes to mind is Facebook. With Facebook, you can create eye-catching ad campaigns for...

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Should you commit to an e-newsletter in 2023?

Should you commit to an e-newsletter in 2023?

by Lexie Thomas, WP owner, and Vera Snodgrass, WP writing intern Did you know there are 4.2 billion daily email users worldwide (FormRush, 2023)? That’s a whole lot of people checking their email. And it’s why email marketing is one of the most versatile and valuable...

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8 quick tips for taking better video

8 quick tips for taking better video

by Michelle Stam, WP graphic designer, and Vera Snodgrass, WP intern It’s more doable than ever before for a business to take its own footage for smaller-scale projects like short social media promotional videos. If you need a video, we’ve got a few tips for taking...

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7 ways to spice up your annual report

7 ways to spice up your annual report

by Lexie Thomas, WP owner, and Vera Snodgrass, WP writing intern Annual reports are not just used to explain the current state of your business—they’re an opportunity to connect with your investors, stakeholders, and employees. The most successful annual reports go...

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6 quick(ish) website design tweaks to keep your site fresh

6 quick(ish) website design tweaks to keep your site fresh

by Lexie Thomas, WP owner, and Vera Snodgrass, WP writing intern It’s inevitable: At some point, your website design will start to feel dated. For many small businesses, keeping your website looking current is a big ask. But it’s possible to make updates to specific...

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The countdown is on: Google Analytics 4 takes over in July 2023

The countdown is on: Google Analytics 4 takes over in July 2023

by Sarah Purdy, WP editor and online content specialist, and Vera Snodgrass, WP writing intern For years, businesses and marketing professionals have used Google’s Universal Analytics platform to collect valuable website data, like how many sessions (or “visits”)...

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15 best practices for creating landing pages that work

15 best practices for creating landing pages that work

by Sarah Purdy and Alexis Thomas As we ring in 2021, businesses are considering where to invest their marketing budgets. Like everything else in 2020, PPC was disrupted. As the world adjusts to the lingering pandemic, people continue to spend more time and money...

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5 tips for building B2B connections on LinkedIn

5 tips for building B2B connections on LinkedIn

With a set up like Facebook, LinkedIn helps businesses connect and build relationships. It’s an ideal place for posting job listings, company news, and professional content. The numbers prove it: 57% of businesses have a LinkedIn company page, and 94% of...

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New year, new social media strategy

New year, new social media strategy

We know deciding which social media platform is a good fit for your business can be tricky. Every time you blink, it seems there’s a new player in the game vying for your audience’s attention. How do you know where to invest your time? Here’s two helpful questions to...

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Turn the spotlight on your website content with an audit

Turn the spotlight on your website content with an audit

by Lexie Thomas, WP owner Do you really know what is on your website? “Of course!” is most people’s instinctive response. But if your website has been growing over several years without any sort of content strategy or plan, you may know less than you think. A content...

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