Our graphic designer, Michelle Stam, recently completed a course on the principles of infographic design. Here’s a rundown on what Michelle found most helpful from her course: There are tons of ways to use infographics in communication pieces with your customers and...
The Write Place is pleased to be recognized in this year’s Google Economic Impact Report. For the report, Google selected a small business from each state to give life to how their search and advertising programs help businesses find customers. In 2015, Google’s tools...
Every other year, the Write Place sponsors a book contest. This year, for our third contest, we had a goal: get more entries from outside our home state of Iowa. We knew we could count on our circle of connections in and around Pella, Iowa, to generate some entries,...
Why are headlines important? They are the first thing your customers read. A headline’s initial impression either draws readers in or pushes them away. Even if the rest of the copy is amazing and would convince people to buy, if the headline puts them to sleep you’ve...
Tools and tips to bring your advertising in line Have you avoided social media because it demands constant attention? You’re not alone. But in today’s world, whether you’re an author looking to build a loyal following online, or a business looking to inform potential...
Around our office, it’s common to hear, “Can you send me the ad you’re talking about? I’m a visual person.” I know what you’re thinking: “You work in marketing and publishing. Of course your staff is full of visual learners.” True, but it’s also true that 65 percent...
Most of our clients and authors have gotten a mock layout from us at some point that has contained a seemingly jumbled assembly of letters where there should be sensible text: Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut...
People have grown untrusting of brands and their well-polished marketing copy, but they still trust other people. So it makes complete sense that one of the easiest ways to overcome buyer skepticism is to weave unbiased customer testimonials throughout your...
Brand. For a short word, it packs a lot of punch, especially for small business owners. In fact, these five letters verge on intimidating! For large companies and corporations, a brand is a must-have. They hire agencies, consultants, and experts to develop, and then...
One of the first questions we ask clients embarking on a website redesign is whether their goal is a site that looks good on mobile devices. I doubt I will be asking much longer. Two things are converging to make this question almost obsolete: the fact that according...
Most businesses, small and large, are aware that the business powers-that-be require you to have identity statements in order to truly be recognized as a functional company. Well, OK—that's a significant exaggeration. But mission and vision are something you probably...
Is your marketing having the results you are looking for? If not, take a hard look at the copywriting. What does it say about your company? Copywriting is the use of words to promote a person, business, opinion or idea—to persuade the reader, listener or viewer to...
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