News + Tips
Make the move to responsive design
One of the first questions we ask clients embarking on a website redesign is whether their goal is a site that looks good on mobile devices. I doubt I will be asking much longer. Two things are converging to make this question almost obsolete: the fact that according...
New novel blends action and romance in a cross-Iowa adventure
The latest book published by the Write Place, Rebecca’s Run by Rick Birkenholtz, takes readers through Pella, Oskaloosa, Newton, Des Moines, Iowa City, Greenfield, Sigourney, and many other Iowa towns as its heroes try to foil the plot of Nazi spies. “Many people are...
Oskaloosa author publishes second poetry collection
Oskaloosa, Iowa, resident Jean Saxton's second book of poems, Mind Set, expands upon her first poetry collection to express more of her thoughts on nature, antiques, everyday life, and more. Mind Set is her second poetry collection and third book published with the...
Identity crisis: Writing and living out your company’s identity statements
Most businesses, small and large, are aware that the business powers-that-be require you to have identity statements in order to truly be recognized as a functional company. Well, OK—that's a significant exaggeration. But mission and vision are something you probably...
New bookkeeper joins Write Place team
The Write Place is pleased to welcome Michelle Smith as its new bookkeeper. Smith joined the team at the end of July. She has a strong background in payroll and human resources along with an associate degree in finance. Smith will be working from the Write Place’s...
Does your copywriting prompt action by your target audience?
Is your marketing having the results you are looking for? If not, take a hard look at the copywriting. What does it say about your company? Copywriting is the use of words to promote a person, business, opinion or idea—to persuade the reader, listener or viewer to...
Looking beyond social media in today’s digital marketing world
E-books offer a unique option for businesses In today’s world, your customers see more marketing than ever before. Social media has caused customers’ expectations to evolve―rather than passively receiving marketing messages, consumers value interaction and information...
Career educators from Iowa capture the state’s lost high schools
In a pursuit designed to rekindle memories of Iowa's great rural schools, Barb and Dave Else drove throughout Iowa to photograph more than 230 abandoned or repurposed high school buildings. Their resulting book, For All the Small Schools: A Photographic Pursuit of...
Effective advertisers do their homework
Do your potential customers know what you are trying to say in your advertising? Simply put, you want consumers to pick you over your competitor. Your advertising should be very clear about why you are the business of choice. You want to inspire potential customers to...
Simple tips to improve newsletter design
The end of the year is a great time to consider your newsletter—whether electronic or print—and see what can be done to improve it. Take a good look at your newsletter. Try to ignore the content for a moment and focus simply on the look—does it appear visually...
Oskaloosa author’s poetry collection comes from the heart
In her latest book, Oskaloosa, Iowa, resident Jean Saxton channels her decades of reflection on life, nature, art and more into expressive poetry. Three Deep Breaths is her second book published with the Write Place and is available at area shops, Painted Daisies in...
Keep your website healthy with organic web content
You need to keep your content organic—and we don’t mean the food in your fridge. Organic content is preferred by search engines using organic search rankings. Decoded, an “organic search” is simply a search that ranks results based on content and keyword relevancy,...
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