News + Tips
Take your marketing to the next level with testimonials
People have grown untrusting of brands and their well-polished marketing copy, but they still trust other people. So it makes complete sense that one of the easiest ways to overcome buyer skepticism is to weave unbiased customer testimonials throughout your...
New book follows biblical journeys of Christmas
In the midst of gift buying, feast preparation, travel planning and other hectic holiday activities, it can be easy to lose sight of the real meaning of the season. A Christmas Way: The Journeys of Christmas by Dr. Bob Ford will help readers reconnect with the true...
Get a big branding impact for your small business
Brand. For a short word, it packs a lot of punch, especially for small business owners. In fact, these five letters verge on intimidating! For large companies and corporations, a brand is a must-have. They hire agencies, consultants, and experts to develop, and then...
New memoir explores thrilling life of a missionary pilot
For 15 years, Ron Farnum flew his small red-and-white airplane above the jungles of Bolivia as a missionary bush pilot. He and his family’s adventures can now be experienced in Wings of Peace, published by the Write Place. It can be purchased from the author at...
Make the move to responsive design
One of the first questions we ask clients embarking on a website redesign is whether their goal is a site that looks good on mobile devices. I doubt I will be asking much longer. Two things are converging to make this question almost obsolete: the fact that according...
New novel blends action and romance in a cross-Iowa adventure
The latest book published by the Write Place, Rebecca’s Run by Rick Birkenholtz, takes readers through Pella, Oskaloosa, Newton, Des Moines, Iowa City, Greenfield, Sigourney, and many other Iowa towns as its heroes try to foil the plot of Nazi spies. “Many people are...
Oskaloosa author publishes second poetry collection
Oskaloosa, Iowa, resident Jean Saxton's second book of poems, Mind Set, expands upon her first poetry collection to express more of her thoughts on nature, antiques, everyday life, and more. Mind Set is her second poetry collection and third book published with the...
Identity crisis: Writing and living out your company’s identity statements
Most businesses, small and large, are aware that the business powers-that-be require you to have identity statements in order to truly be recognized as a functional company. Well, OK—that's a significant exaggeration. But mission and vision are something you probably...
New bookkeeper joins Write Place team
The Write Place is pleased to welcome Michelle Smith as its new bookkeeper. Smith joined the team at the end of July. She has a strong background in payroll and human resources along with an associate degree in finance. Smith will be working from the Write Place’s...
Does your copywriting prompt action by your target audience?
Is your marketing having the results you are looking for? If not, take a hard look at the copywriting. What does it say about your company? Copywriting is the use of words to promote a person, business, opinion or idea—to persuade the reader, listener or viewer to...
Looking beyond social media in today’s digital marketing world
E-books offer a unique option for businesses In today’s world, your customers see more marketing than ever before. Social media has caused customers’ expectations to evolve―rather than passively receiving marketing messages, consumers value interaction and information...
Career educators from Iowa capture the state’s lost high schools
In a pursuit designed to rekindle memories of Iowa's great rural schools, Barb and Dave Else drove throughout Iowa to photograph more than 230 abandoned or repurposed high school buildings. Their resulting book, For All the Small Schools: A Photographic Pursuit of...
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