News + Tips
Does your copywriting prompt action by your target audience?
Is your marketing having the results you are looking for? If not, take a hard look at the copywriting. What does it say about your company? Copywriting is the use of words to promote a person, business, opinion or idea—to persuade the reader, listener or viewer to...
Looking beyond social media in today’s digital marketing world
E-books offer a unique option for businesses In today’s world, your customers see more marketing than ever before. Social media has caused customers’ expectations to evolve―rather than passively receiving marketing messages, consumers value interaction and information...
Career educators from Iowa capture the state’s lost high schools
In a pursuit designed to rekindle memories of Iowa's great rural schools, Barb and Dave Else drove throughout Iowa to photograph more than 230 abandoned or repurposed high school buildings. Their resulting book, For All the Small Schools: A Photographic Pursuit of...
Effective advertisers do their homework
Do your potential customers know what you are trying to say in your advertising? Simply put, you want consumers to pick you over your competitor. Your advertising should be very clear about why you are the business of choice. You want to inspire potential customers to...
Simple tips to improve newsletter design
The end of the year is a great time to consider your newsletter—whether electronic or print—and see what can be done to improve it. Take a good look at your newsletter. Try to ignore the content for a moment and focus simply on the look—does it appear visually...
Oskaloosa author’s poetry collection comes from the heart
In her latest book, Oskaloosa, Iowa, resident Jean Saxton channels her decades of reflection on life, nature, art and more into expressive poetry. Three Deep Breaths is her second book published with the Write Place and is available at area shops, Painted Daisies in...
Keep your website healthy with organic web content
You need to keep your content organic—and we don’t mean the food in your fridge. Organic content is preferred by search engines using organic search rankings. Decoded, an “organic search” is simply a search that ranks results based on content and keyword relevancy,...
Memoir confronts multiple sclerosis boldly and directly
Mindfully Unraveling: Body Awareness as I Slip Away testifies to author Rhonda Patzia's efforts at body awareness. The book explores Patzia’s kinship with women as she reconnects with her vocation as a photographer after she was diagnosed with multiple sclerosis....
Former machine gunner’s memoir offers unique perspective on Vietnam War
Equal parts harrowing and contemplative, Fred Krebsbach’s recently published memoir of his experiences in the Vietnam War offers a unique perspective on that terrible chapter of history. Now living outside of Rochester, Minnesota, Krebsbach is retired from IBM, and...
Metadata: A golden opportunity
There’s nothing more useless than a beautifully designed website that nobody ever sees. Optimizing your website’s content for search engines can not only ensure that people find it, but that the right people find it—the ones who are actually interested in your...
The three F’s of Facebook marketing
Does the thought of Facebook marketing for your business make you want to forsake civilization and live in a cave where technology can never find you? While Facebook isn’t always easy, rest assured that it doesn’t have to be scary, or baffling. In engaging with your...
Life-long antiquer turns her talents to writing
In her new book, The Savvy Sojourner, Oskaloosa, Iowa, resident Jean Saxton shares expertise gained from 13 years as a shop owner, 33 years as an antiques dealer and many more as an avid antiquing enthusiast. The book is available at area shops, Painted Daisies in...
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