by Sarah Purdy and Alexis Thomas As we ring in 2021, businesses are considering where to invest their marketing budgets. Like everything else in 2020, PPC was disrupted. As the world adjusts to the lingering pandemic, people continue to spend more time and money...
Whether you’re promoting a product or a book, it was already tough to compete in a fast-paced online world, where customers have a ton of information at their fingertips. And now that we’ve all been thrust into the era of social distancing, it’s even more important to...
Longtime Write Place client Pella Engraving & Sign Company has an enduring presence in the awards and engraving industry. While their craft is timeless, the technology and machining in their shop is cutting-edge. PEC also recently launched a new signage division,...
With a set up like Facebook, LinkedIn helps businesses connect and build relationships. It’s an ideal place for posting job listings, company news, and professional content. The numbers prove it: 57% of businesses have a LinkedIn company page, and 94% of...
We know deciding which social media platform is a good fit for your business can be tricky. Every time you blink, it seems there’s a new player in the game vying for your audience’s attention. How do you know where to invest your time? Here’s two helpful questions to...
by Lexie Thomas, WP owner Do you really know what is on your website? “Of course!” is most people’s instinctive response. But if your website has been growing over several years without any sort of content strategy or plan, you may know less than you think. A content...
If the melting snow is revealing some still unachieved marketing goals you set for your company at the New Year, consider calling in some reinforcements. The Write Place is equally experienced in leading marketing efforts for small businesses and supporting internal...
By Michelle Stam, WP graphic designer PowerPoint is a tool you’ve probably used for your business’s presentations, possibly over and over again. It’s a great program, and it’s fairly simple to use. But have you ever taken a step back to really consider how effective...
The Write Place is pleased to be recognized in this year’s Google Economic Impact Report. For the report, Google selected a small business from each state to give life to how their search and advertising programs help businesses find customers. In 2015, Google’s tools...
Every other year, the Write Place sponsors a book contest. This year, for our third contest, we had a goal: get more entries from outside our home state of Iowa. We knew we could count on our circle of connections in and around Pella, Iowa, to generate some entries,...
Why are headlines important? They are the first thing your customers read. A headline’s initial impression either draws readers in or pushes them away. Even if the rest of the copy is amazing and would convince people to buy, if the headline puts them to sleep you’ve...
Tools and tips to bring your advertising in line Have you avoided social media because it demands constant attention? You’re not alone. But in today’s world, whether you’re an author looking to build a loyal following online, or a business looking to inform potential...
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