We know deciding which social media platform is a good fit for your business can be tricky. Every time you blink, it seems there’s a new player in the game vying for your audience’s attention. How do you know where to invest your time? Here’s two helpful questions to...
by Lexie Thomas, WP owner Do you really know what is on your website? “Of course!” is most people’s instinctive response. But if your website has been growing over several years without any sort of content strategy or plan, you may know less than you think. A content...
If the melting snow is revealing some still unachieved marketing goals you set for your company at the New Year, consider calling in some reinforcements. The Write Place is equally experienced in leading marketing efforts for small businesses and supporting internal...
By Michelle Stam, WP graphic designer PowerPoint is a tool you’ve probably used for your business’s presentations, possibly over and over again. It’s a great program, and it’s fairly simple to use. But have you ever taken a step back to really consider how effective...
The Write Place is pleased to be recognized in this year’s Google Economic Impact Report. For the report, Google selected a small business from each state to give life to how their search and advertising programs help businesses find customers. In 2015, Google’s tools...
Every other year, the Write Place sponsors a book contest. This year, for our third contest, we had a goal: get more entries from outside our home state of Iowa. We knew we could count on our circle of connections in and around Pella, Iowa, to generate some entries,...
Why are headlines important? They are the first thing your customers read. A headline’s initial impression either draws readers in or pushes them away. Even if the rest of the copy is amazing and would convince people to buy, if the headline puts them to sleep you’ve...
Tools and tips to bring your advertising in line Have you avoided social media because it demands constant attention? You’re not alone. But in today’s world, whether you’re an author looking to build a loyal following online, or a business looking to inform potential...
Around our office, it’s common to hear, “Can you send me the ad you’re talking about? I’m a visual person.” I know what you’re thinking: “You work in marketing and publishing. Of course your staff is full of visual learners.” True, but it’s also true that 65 percent...
People have grown untrusting of brands and their well-polished marketing copy, but they still trust other people. So it makes complete sense that one of the easiest ways to overcome buyer skepticism is to weave unbiased customer testimonials throughout your...
Brand. For a short word, it packs a lot of punch, especially for small business owners. In fact, these five letters verge on intimidating! For large companies and corporations, a brand is a must-have. They hire agencies, consultants, and experts to develop, and then...
One of the first questions we ask clients embarking on a website redesign is whether their goal is a site that looks good on mobile devices. I doubt I will be asking much longer. Two things are converging to make this question almost obsolete: the fact that according...
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