by Lexie Thomas, WP owner, and Vera Snodgrass, WP writing intern Today’s website designs often prominently feature photos. If you’re a product-based business, what you need to take photos of is often obvious. Figuring out how to capture abstract services (like...
by Sarah Purdy and Alexis Thomas As we ring in 2021, businesses are considering where to invest their marketing budgets. Like everything else in 2020, PPC was disrupted. As the world adjusts to the lingering pandemic, people continue to spend more time and money...
Whether you’re promoting a product or a book, it was already tough to compete in a fast-paced online world, where customers have a ton of information at their fingertips. And now that we’ve all been thrust into the era of social distancing, it’s even more important to...
by Michelle Stam, WP print and digital designer When Lexie Thomas purchased the Write Place almost one year ago, we knew we needed to update our staff photo. It had been three years since our last group photo (yikes!)—so it was high time for a new one. We had a...
Longtime Write Place client Pella Engraving & Sign Company has an enduring presence in the awards and engraving industry. While their craft is timeless, the technology and machining in their shop is cutting-edge. PEC also recently launched a new signage division,...
by Michelle Stam, WP graphic designer If you’ve heard the term “UX design” thrown around but aren’t really sure what it’s all about, you’re not alone. A lot of people I talk to don’t have a clue what it is! UX, or user experience, is most often associated with web and...
With a set up like Facebook, LinkedIn helps businesses connect and build relationships. It’s an ideal place for posting job listings, company news, and professional content. The numbers prove it: 57% of businesses have a LinkedIn company page, and 94% of...
We know deciding which social media platform is a good fit for your business can be tricky. Every time you blink, it seems there’s a new player in the game vying for your audience’s attention. How do you know where to invest your time? Here’s two helpful questions to...
by Lexie Thomas, WP owner Do you really know what is on your website? “Of course!” is most people’s instinctive response. But if your website has been growing over several years without any sort of content strategy or plan, you may know less than you think. A content...
Ever wonder what we do when you come to us with a new project? Take a look inside the creative process we go through as designers! By Michelle Stam, WP graphic designer Creative process is a common term, but could you define it? Obviously, it’s a process designers use...
If the melting snow is revealing some still unachieved marketing goals you set for your company at the New Year, consider calling in some reinforcements. The Write Place is equally experienced in leading marketing efforts for small businesses and supporting internal...
By Michelle Stam, WP graphic designer PowerPoint is a tool you’ve probably used for your business’s presentations, possibly over and over again. It’s a great program, and it’s fairly simple to use. But have you ever taken a step back to really consider how effective...
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